Are you curious how AI tools can transform your salon? In today’s world, AI is a lot more than just a quick fix. It is the perfect solution for anyone worried about losing their precious time, voice, or personal touch. In an engaging episode of Beyond The Technique, host Kati Whitledge welcomes Ameet Kallarackal, founder of Glammatic, to discuss why AI tools are game‑changers for busy salon professionals.
Here’s the knowledge everyone will want to utilize ASAP.
Key Takeaways
- AI Saves Time for Salon Owners: Automating repetitive digital tasks like SEO, content creation, and scheduling frees up more time to focus on clients and growing the business, allowing you to sit back, relax & enjoy as you watch your numbers grow in real-time.
- Glammatic Is Built for Salons: This AI tool simplifies website optimization, content writing, and social media management, perfect for the beauty industry’s needs.
- Personalization Is Possible: AI doesn’t have to sound robotic. You have to customize it a little bit to have the results you want and that are in line with your business. Training it with your brand’s unique tone ensures the output stays personal and aligned with your salon’s identity.
- Start Small, Then Scale: Begin with one digital area. You can focus on blog posts or captions to test the impact of AI. Once confident, expand to email marketing or booking reminders.
- AI Enhances, Not Replaces: AI is a support tool, not a replacement. It allows salon professionals to stay creative, present, and personal while growing their digital reach.
How To Use AI Tools And Grow Your Business: Podcast Edition
Behind The Scenes
Ameet Kallarackal is a tech entrepreneur and the founder of Glammatic, a platform designed to help salon owners thrive online using AI. Through Glammatic, he’s created tools that simplify website optimization and help with content creation. Before launching his company, Ameet created websites and marketing tools for friends running small businesses, helping them grow even before he turned his ideas into a full-time venture. With a background in tech and AI strategy, Ameet is focused on making advanced digital tools accessible to non-technical beauty professionals. If this sounds like you, keep on reading!
1. Why Salon Owners Should Embrace AI
In an engaging podcast episode titled ‘Get AI at Your Salon Without Doing It Yourself’, the basics are laid out for you. Here is what you can expect to see:
- Boost online presence – AI helps craft optimized website copy and social posts that rank better in search and attract more clients.
- Save precious time – Salon owners can offload repetitive digital tasks. This includes SEO, content scheduling, and client reminders, allowing owners to focus on clients and the team.
- Stay competitive – In a beauty landscape driven by digital discovery, salons using AI stand out from those relying solely on manual efforts.
2. Introducing Glammatic: A Beautician’s AI Ally
How to utilize AI tools and make them practical for all beauty businesses?
- SEO content generation – Blog posts, service pages, naming tweaks—all optimized for local visibility. If you are not a tech-savvy person and you struggle with writing blog posts, this tool will do the work for you, BTS!
- Social media wizardry – Caption and hashtag suggestions that match your salon’s unique tone.
- Website enhancements – Automates meta tags, alt-text for images, and even fills location pages with local keywords.
One fun fact: Over 60% of first-timers do not come back to the salon, and your goal should be to be in the other 40%.
3. Keeping Your Voice Intact
One concern: AI can sound generic. Ameet offers a smart fix:
- Train the AI with your “brand DNA” – Upload existing brand tone documents or sample content. The more tailored the input (like your stylist bios, FAQs, service descriptions), the more accurate and personal the output. Do the talking, and AI will do the writing.
- Edit and approve – AI drafts should always pass through your hands, ready for final tweaks and your signature flair.
4. Quick Wins to Get Started
Here are some practical starter steps:
- Audit first – Identify where you spend time on digital tasks and where AI can help (e.g., metadata, captions, booking prompts).
- Test with one channel – Try AI for a month on just blogs or social captions to evaluate real value.
- Scale smartly – Expand to email reminders, ads, or even chatbot interactions only once you’re comfortable, and once you’re ready to expand.
5. Reaping the Benefits
Benefits will vary from business to business. The smaller you are, the more growth you will experience. Here’s what every beauty enthusiast can expect when it comes to properly implementing AI tools:
- Time saved – More hours for clients, creativity, or rest.
- Growth potential – Smarter online visibility can drive new inbound leads.
- Peace of mind – The AI handles the heavy lifting; you remain the stylist-in-chief.
PS: We cover how AI tools can boost your rankings and help you book more clients—plus, we answer your FAQs right here!
6. Pricing
Glammatic offers free basic websites for beauty professionals with no setup fees, hosting, or hidden costs. The free version includes a personalized site, SEO tools, and Google Business integration. For extra features like custom domains, booking, or social media help, paid plans start at $29/month, with agency options going up to $949/month.
Final Takeaway
AI isn’t about replacing salon owners; it’s about empowering them. As Ameet explains, the magic happens when tech supports rather than supplants your creativity and client care. With thoughtful integration, AI tools like Glammatic become your digital stylist, leaving you free to make real transformations in the chair.
Want more insight? Check out Glammatic’s demo or chat with Ameet directly, and finally try AI tools in your salon!
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