Behind the Booth

Leveling up your marketing game will make your salon more visible, attract new customers, and grow your business. You don’t need to be a marketing expert to promote your salon successfully! These expert salon marketing ideas will help you nail salon promotion. Our 12 Best Salon Marketing Ideas You can do an infinite number of…

Running a beauty business isn’t just about making people look good—it’s about creating an experience, building relationships, and staying ahead of the trends. Whether you’ve got a cozy salon or offer specialized beauty services, you know that making your mark in the beauty world takes more than just talent. It takes a deep understanding of…

As a salon owner, maintaining an engaging social media presence is crucial for attracting and retaining clients. One of the best ways to keep your social media content organized and consistent is by creating a content calendar. This guide will help you understand how to create a content calendar for social media that keeps your…

Your customers are calling in asking for a seaweed bath or cold plunge therapy, and you’ve got it handled. Rainbow chrome nails or a caramel balayage ­— not a problem. You are in the know when it comes to on-trend services, and you are ready to serve. But can you say the same when it…

Fenty Beauty, a cosmetic brand founded by the singer Rihanna in 2017, launched with 40 shades of foundation. This was an outstanding range of skin colors to be represented by a beauty brand. Their international ad campaign also featured women of a wide range of ethnicities, setting the record on YouTube for the largest launch…

As a salon owner, you want to make booking appointments as easy as possible for your clients. By optimizing your salon online booking system, you can increase the number of bookings, improve customer satisfaction, and grow your salon business. Here are six actionable strategies to enhance your online booking system. 1. Choose the Best Online…

When it comes to promoting your salon, diving into your own marketing might seem like a cost-effective choice at first. After all, who knows your business better than you? However, while going on your own allows small business owners like you to have hands-on control over their branding and outreach, it often comes with hidden…

Lots of hair salons are fighting for customers these days. People have more choices than ever before, so you must find ways to get their attention and keep them coming back. These days, everyone uses social media, especially Instagram. It’s a great place to show off your salon and what you do best. Using Instagram…

In the competitive world of beauty and wellness, offering a standout service isn’t just about the cut, color, or facial treatment your clients receive. It’s about the entire journey—from booking an appointment to the moment they walk out the door, and even beyond.   Salon software is the unsung hero in this narrative, providing the tools…

Have you noticed a trend in your salon? Clients are stretching out the time between appointments. What used to be a haircut every two weeks is now a monthly trim, and those once-a-month color touch-ups are now every two months. And while some might celebrate a little more free time in their schedules, this also…