Behind the Booth

Okay… So, it’s been a minute since you posted an update on your salon’s social media feed. If it’s been longer than your client’s new hair extensions, well, it’s high time to revamp your approach. Let’s dive into a lineup of ideas to spice up your salon’s social presence. We’re sharing tried-and-true social media strategies…

Salons rocking their social media management strategies have a few things in common: But let’s be real: Achieving salon influencer status doesn’t happen overnight. It’s the result of a smart social media management strategy backed up with consistent effort. We get it, you’ve been too caught up with perfecting your styling techniques and setting the…

Boston, MA – February 13, 2024 – Glammatic Beauty Marketing, a leading branding, website design, and social media management provider for the beauty industry, announced a strategic partnership with Millennium Systems International, developer of Meevo salon and spa management software. This collaboration offers Glammatic’s expertise in crafting captivating online presences with Meevo’s powerful operational tools,…

Attention, stylists! 2024 is here and promises to be a spectacular year. But with marketing trends shifting faster than ever and the online beauty space overflowing with hairsprays and hot tools, it’s time to ditch the dusty marketing playbook. So, grab your creative shears because we’re about to dive into the top 5 salon marketing…

Welcome back, beauty business owners! In this second article of our three-part series on salon SEO for beginners, we’ll focus on eight ways to set up your salon’s website SEO successfully. If you missed it, check out Part 1 of Glammatic’s guide to SEO! As you learned in our first article, SEO (Search Engine Optimization)…

Welcome, beauty business owners, to the world of SEO (search engine optimization)! Glammatic is thrilled to bring you this three-part series, where we’ll **deconstruct the essentials of salon SEO—**a game-changer for your salon’s growth. Firstly, this article dives into why SEO matters for your salon, how Google search operates, and how social media channels can…

Have you ever noticed how your salon seems to ride a rollercoaster of busy and quiet periods? It’s pretty common in the salon world. We see bustling peak seasons, and then there are those slower months like January and July. But hey, who says low seasons can’t be fun and profitable? Let’s jazz up those…

Sometimes, it can feel like you are trying everything to bring in more clients and full your books. But the reality is that it’s a big, wide beauty world out there, and standing out can feel like trying to find the perfect shade of red lipstick – overwhelming. But guess what can give you a…

Your website is often the first impression potential new clients have of your salon. That’s why it’s so important to avoid common salon website mistakes that could turn customers away and make you lose revenue. After all, your website works for you 24/7, so increasing salon website traffic and conversions is critical. In this blog,…

As a salon owner, you know how crucial salon social media marketing is for reaching potential clients. But who has time for learning algorithms, developing content ideas, and responding to comments between styling sessions? Certainly not you! That’s why we created this handy guide to social media marketing for salons. Our goal is to give…