User-generated content for salons needs to be executed the right way if you want to organically increase traffic to your website, Instagram, or TikTok. Those perfect Hollywood waves and balayage highlights can only do so much.

If you’re a salon owner or manager, chances are you’ve felt the stress of no-shows, late appointments, or last-minute schedule changes. Although these things naturally happen quite often, it's up to you as a salon owner to question the tactics and approach you and your team have set up.

Salon website optimization doesn't have to feel like Mission Impossible. For so many salon owners, getting started is the hardest step.

Salon local marketing and local branding will help you craft an experience others rave about. A good hairstylist knows how to cut hair, but the right hairstylist listens to their clients and takes constructive criticism.

Clients come to your salon looking for more than just cosmetic services; they’re seeking an emotional lift. For some, a haircut is not just a simple change.

Salon social media trends have taken some wild turns over the past few years. If you're anything like me, you were probably just as overwhelmed (or even annoyed) by the endless latte makeup tutorials and hairstylists setting hair on fire in the name of a "hot" trim.

Wondering what salon website features you need to have in order to succeed? Aside from SEO optimization and clear CTA's, there are some other handy tips we will cover below.

You’ve built up a solid Instagram following. Your posts get engagement, your DMs are active, and your audience seems to love what you do. But here’s the real question: Are they actually booking appointments?

While Instagram and TikTok are some of the best leads for growing your business and showcasing gorgeous transformations, blogs shouldn't be forgotten as they are an oldie but a goodie.

Salon website analytics is a powerful tool for attracting new clients and keeping existing ones engaged, but only if you know how to utilize itthe right way. So, is your website actually doing the work for you?

Instagram leads can only do so much, and expanding your horizons is more than necessary. Nowadays, having a professional salon website allows you to stand out amongst the competition. It's not a time-consuming activity, and the fees of buying a website are way cheaper than you think.

Growing an Instagram following from scratch can seem challenging and stressful, and you will face some ups and downs throughout the process, which is why it’s time to turn things around. For salon businesses, Instagram is a powerful tool to attract new clients, showcase your work, and build brand loyalty.

Salon owners need websites and socials that look professional and rank highly on search engines, attract new clients, and streamline bookings. That’s where AI as a Creative Partner comes in.

With over 2 billion active users, Instagram is a goldmine for salons to stand out and showcase their services and talent. If you're a salon owner or a seasoned hairstylist, it's time to jump on some of the reel trends, create compelling video content, and grow your client base.

Knowing what to post on Instagram can be a nightmare. That's why we have taken the best Instagram story ideas for salons we work with and packaged them into an easy-to-use content strategy—quick and simple ideas to save you so much time and effort.

This guide will walk you through the best practices for selling salon products online, from creating an irresistible online experience to leveraging social media like a pro.

Glammatic, a leading provider of marketing solutions for beauty professionals, today announced its integration with Square, the globally trusted software, payments, and hardware solution for businesses of all sizes.

Creating social media content ideas for your salon falls to the bottom of your to-do list. Finding the time to plan, create, and post content—while keeping up with trends—just isn’t realistic for most busy salon owners.

Running a beauty business is no small feat. For Janae, the driving force behind Salon Kathleen is about blending passion with top-notch organization; all made possible thanks to a wonderful partnership with Glammatic.

Emily, the owner of Cedar Hair Studio in Denver, knows this hustle firsthand. Since opening in 2018 and expanding into a bustling 10-chair operation two years later, she’s managed to handle it all—except for their digital marketing.