Salon social media trends have taken some wild turns over the past few years.
If you’re anything like me, you were probably just as overwhelmed (or even annoyed) by the endless latte makeup tutorials and hairstylists setting hair on fire in the name of a “hot” trim.
Let’s not forget the “Very Demure, Very Mindful” moments…
These can stay in 2024, as far as I care.
Although your algorithm will feed the front page with user-generated content you interact with, you can think outside the box and come up with some other hot takes. If you’re a beauty enthusiast, hairstylist, or hair salon owner, it’s time to consider a couple of fun yet easy-to-execute ideas. The primary salon trends for 2025 come down to three critical C’s:
- Consistency
- Connection
- Creativity
To see significant outcomes, you don’t need to work extra hours or learn how to set hair on fire. You have to adapt just slightly, but let your own uniqueness and talent come through. Here’s what implementing without burnout looks like.
Key Takeaways for Salon Social Media Trends in 2025
1. Use “POV” Storytelling Reels to Connect With Your Audience
2. Consider ASMR Hair Wash Clips for Subtle Product Promotion
3. Bring the Mood Board to Life in Video Form
4. Ask Fun Questions During Hairstyling Appointments
5. Try ‘If This Hairstyle Had a Personality’ Reel Concept
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What’s Hot on Instagram for Salons & TikTok: Salon Social Media Trends 2025
1. POV: You’re My Next Appointment
A fun and engaging reel concept that any hairstylist can recreate! Just make sure to let your client know about the idea beforehand and check if they’re on board with it. Here’s how:
- Film your client walking in, sitting down, and getting their transformation. Use a caption like: “POV: You just got dumped / you got promoted and you want to feel like that girl.”
- Combine storytelling and transformation in under 12 seconds (or even less). Aim for audio along the lines: “This stunning beauty walked in today wanting to feel like herself again after a tough breakup. After toning her hair and giving her a chic bob cut with subtle balayage highlights, we’ve given her the ‘Who is she?’ moment.”
- End with her turning around in front of the mirror as her smile lights up the room.
Pro tip: You can make an engaging storyline once a week at your hair salon. For instance, caption it ‘Monday makeovers‘, and tell a story for every client that comes in and who is not camera-shy. It gives a personal feel and allows the audience to connect with you, while the hairdos will speak for themselves in terms of the quality you have to offer. This concept boosts social media engagement tips while staying authentic and relatable.
2. ASMR Wash Bowls
You’d be surprised by the impact ASMR videos make. Salon social media trends such as this one take less than 10 minutes to shoot and can be cut into super-fast-paced 5-second ads. If you’re working with a specific brand or if you wish to promote a set of products that are on sale right now at your salon, here’s how:
- Super-zoomed, high-quality hair-washing clips with ASMR sound (no music, just real sounds: shampoo lathering, water pouring, scalp scrubbing).
- Make sure your nails are stylish, crack-free, and perfectly polished.
- Zoom in on the hair as you rinse out the conditioner.
- Add trendy hashtags, which will increase engagement. Aim for #HairWashDay, #CleanHairFeels, #SilkyHairGoals, #HairCareEssentials #Salon social media trends
This trend combines TikTok beauty trends and salon content ideas effortlessly. You can also check out some other fun concepts right here.
3. Mood Board To Real Life
Although mood boards are mostly used for home decor and renovation ideas, they can still find their way into your hair salon. Simply try the following:
- Video yourself or showcase a Pinterest or mood board inspo. Take 10–15 minutes to create and print out something that’s vibrant and fun, but also exactly responds to your client’s wishes.
- Do a voiceover saying, “She showed me this and said ‘I’d like a strawberry blonde’,” followed by the process and results.
- Speed up the timelapse of you recreating the hairdo, and let your client post in the end.
This is an easy way to elevate your beauty business marketing without spending a dime.
4. Client Confession While Styling
One thing that will never go out of fashion is a bit of gossiping. Everyone loves to spill the tea, and even more so, people enjoy listening to someone’s tea. Not only does this create a bit of drama and movement on your socials, but it also allows for a friendly approach, making your clients feel safe in the environment.
Hairstylists can ask clients juicy, funny, or wholesome questions on camera during the appointment. Here are some fun questions that will boost your social media engagement tips:
- “Soooo, what’s the worst haircut you ever had? Mind sharing a picture?”
- “How did you meet your husband?”
- “If you were a fruit, which fruit would you be?”
- Or our personal favorite at the moment: “Is Cowboy Carter overhyped?”
Beyoncé is a super popular topic on the Internet right now, and it will get the fans talking, especially if you sprinkle a bit of controversy mid-conversation. It’s a great way to blend TikTok beauty trends with salon charm, showing everyone you’re on trend.
5. If This Hair Had A Personality
One of the most creative salon content ideas on Instagram for salons & TikTok in 2025 is the rise of character-driven hair reveals. If you ever did the trend of how your friend sees you: season, color, food, destination, game & drink, you’ll understand the hype. Stylists can create a fun reel by titling it “If this hair had a personality, who would she be?”
Here’s how it works: after finishing a client’s transformation, the stylist films a glamour shot or a slow-motion reveal. Instead of just showing off the technique, it is paired with a clever voiceover.
Inspo Ideas When Exploring Salon Social Media Trends
A sleek black lob: If this hair were a person, she’d always get the last word in an argument and drink espresso martinis like water.
A creamy blonde with soft waves might read: She owns a Pinterest-perfect apartment, listens to Lana Del Rey on repeat, and cries once a week for fun.
This trend is an ideal way to combine beauty business marketing with storytelling that keeps your audience hooked.
Salon social media trends in 2025 are all about staying true to your style and letting personality lead. Your content can be both impactful and fun.
The key? Keep creating, stay consistent, and let the beauty speak for itself.
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