Summer salon service packages are a must-have if you want to make serious profit in 2025. Everyone loves a good deal, and most women can’t resist the urge to feel pretty and pampered in just a couple of hours, all in one day and at one place! We love good deals, which is why special discounts and packages attract almost everyone’s attention. With holidays approaching, school breaks, and fun spontaneous trips with your loved ones, July reigns as the queen of bookings and travel. A Sunshine Special is essential if you want to spark someone’s interest. Here’s how it works.
Key Takeaways
1. Summer salon service packages are a great way to increase bookings and profits during peak months, such as July, even when your regular clients are on holiday.
2. Focus on common seasonal hair issues, such as dryness, brittle locks, frizz, and color fading, when building your bundles.
3. Themed packages (like beach-ready or hydration-focused) make offers more appealing and easier to promote.
4. Set prices that reflect value while still covering your costs and maintaining profit margins, but include various ideas your clients can experience.
5. Use social media and email marketing to spread the word with visuals, limited-time offers, and engaging captions.
6. Track bookings, sales, and platform performance to measure success and improve future promotions.
Top 5 Summer Salon Service Packages Your Clients Will Love
1. Identify Summer Pain Points
Before crafting your offer, take a moment to consider what challenges your salon faces the most during the summer. Is there a recurring theme? Are clients cancelling last minute, are they intrigued more by highlights, touch-ups, or super short, hassle-free hairdos? Understanding these gaps will help you design summer salon service packages that not only appeal to clients but also solve real business pain points.
Consider the following:
- Most of your regulars are probably somewhere near the sea, soaking in the sun. This results in dry, frizzy, and sun-damaged hair that needs to be nourished and deeply moisturized from within.
- Olaplex hair treatments and keratin-based hair masks should be included in your hair package, as everyone will want nourished locks during high heat.
- In case of colored locks and bleached hair, it’s vital to remind your clients to color their roots often and not neglect the impacts of sea salt and UV exposure. Send out little reminders with strategically crafted discounts, which will push your client in the right direction.
2. Craft a Themed Bundle
Now that you’ve pinpointed your summer struggles, it’s time to create a salon summer special they can’t resist. You have to be creative with the names, and you have to amp up your marketing approach. Here are some ideas you can utilize:
A) The Beach-Ready Bundle: This bundle includes a hair mask, spray tan, bikini wax, and a pedicure. If your salon does different kinds of beauty services, you can easily adjust the treatments based on the availability of staff members and their skill set. As long as it’s connected with the summer, pool, or beach vibe, it will sell!
B) Frizz-Free By The Sea: Deep conditioning treatment + trim + anti-frizz styling product. Women hate straw-like strands, which allows you to recommend different hair shampoos, masks, conditioners, or even hairstyling tools on the spot! Explain how these will prevent further damage, and why they’re a part of your summer salon service package.
C) Hydration Within: Craft a themed water-inspired treatment where your client is handed sparkling water the minute they’re welcomed to the salon. Next, you’ll prepare a Hyaluronic-infused face mask and foot mask, which they’ll keep on for 30 minutes as you give them a phenomenal hydrating blowout.
Themed summer salon service packages give clients more value, while allowing you to upsell bundles that are hard to sell on their own, and that most people don’t book individually.
3. Price for Profit
While discounts help drive traffic, they shouldn’t hurt your profits. Price your summer salon service packages and show their true value. How to achieve this? Start by calculating your costs, which are vital factors in figuring out the right summer salon service package. Think about all the products you use, staff time, electricity, etc. Then, build a modest discount into the final price to make the bundle attractive yet profitable.
Here are some salon retail strategies you’ll want to include ASAP.
4. Promote on Socials & Email
Once your Summer Sunshine Special is set, spread the word across social media and emails. Post eye-catching content on Instagram, Facebook, Twitter & Pinterest using vibrant imagery and seasonal hashtags. Clients are visual beings, and they are naturally attracted to fun and amusing clips. Craft some reels and posts that give a sneak peek of your transformation video while showing your technique and skillset.
When creating emails, send a campaign to your list and talk about the limited-time offer and why they need to act now. One fun example: “Your July Glow-Up Awaits ” or “Summer Hair? We’ve Got You Covered.” Be clear and concise.
5. Measure Success
Finally, track your success and your stats. You need to know how your summer salon service packages are doing to figure out if they are sustainable. With the right salon software or booking system, you can see how some bundles are sold, what services are most popular, and which platforms drive the most bookings. Compare revenue from July with previous months to see if the Sunshine Special helped increase salon revenue. Figure out an engaging content calendar and post often to make a significant change.
How To Get Started?
Every salon is different and has a specific set of rules. Ideally, try running the promotion for the entire month of July and experiment with limited-time flash sales to spark urgency and boost bookings. Keep your packages simple and schedule-friendly so your salon summer specials are suited for different hair types, lengths, and age groups.
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