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SALON KATHLEEN · ENUMCLAW, WA
Sixteen providers, and she was still writing the captions.
the challenge
Janae Watterson is behind the chair twice a week and runs a salon with sixteen service providers. The marketing for all of it, the site, the feed, the search, happened after hours, because there was no other time for it to happen.
The site she stopped having to update at eleven at night.
what changed with glammatic
The website, the search visibility and the social all moved off her desk. She still approves what goes out. She stopped writing it, and the after-hours shift ended.
A feed this consistent, and Janae doesn't write a word of it.
the strategy
The Website
Runs and updates itself, so the site stopped being an eleven-at-night job.
Social Media
Sixteen providers' work, posted consistently, without Janae writing a caption.
Search Visibility
Found in Enumclaw and beyond while she is behind the chair.
70%
Increase in Keyword Rankings
7.5x
new website visitors from social
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