- Read more: How To Make User-Generated Content For Salons
User-generated content for salons needs to be executed the right way if you want to organically increase traffic to your website, Instagram, or TikTok. Those perfect Hollywood waves and balayage highlights can only do so much. For persistent scrollers and consumers who love engaging with highly specific content, UGC is the key to getting more…
- Read more: Gain Followers With A Better Salon Booking Experience
If you’re a salon owner or manager, chances are you’ve felt the stress of no-shows, late appointments, or last-minute schedule changes. Although these things naturally happen quite often, it’s up to you as a salon owner to question the tactics and approach you and your team have set up. If the staff works hard and…
- Read more: How To: Salon Website Optimization In 5 Easy Steps
Salon website optimization doesn’t have to feel like Mission Impossible. For so many salon owners, getting started is the hardest step. Navigating social media, creating engaging content, mastering new beauty courses, and attending hairstyling seminars takes up so much time… Is it even possible to squeeze in some time to manage your salon website? Think…
- Read more: How To Do Salon Local Marketing The Right Way
Salon local marketing and local branding will help you craft an experience others rave about. A good hairstylist knows how to cut hair, but the right hairstylist listens to their clients and takes constructive criticism. The truth is, clients aren’t just choosing a stylist—they’re choosing a vibe, a promise, and a place they feel seen.…
- Read more: Salon Branding Secrets to Make Clients Fall in Love
Salon branding is a lot more than a generic logo. It’s about capturing your true self and broadcasting it worldwide (or at least in your city). Clients come to your salon looking for more than just cosmetic services; they’re seeking an emotional lift. For some, a haircut is not just a simple change. This can…
- Read more: Don’t Sleep On These Salon Social Media Trends In 2025
Salon social media trends have taken some wild turns over the past few years.If you’re anything like me, you were probably just as overwhelmed (or even annoyed) by the endless latte makeup tutorials and hairstylists setting hair on fire in the name of a “hot” trim. Let’s not forget the “Very Demure, Very Mindful” moments……
- Read more: Salon Website Features: Top 4 Things You Need ASAP
Wondering what salon website features you need to have in order to succeed? Aside from SEO optimization and clear CTA’s, there are some other handy tips we will cover below. In 2025, it’s no longer enough for a salon website to “look pretty.” With the beauty industry becoming more competitive and digital-first than ever, your…
- Read more: How to Turn Instagram Followers into Salon Clients
You’ve built up a solid Instagram following. Your posts get engagement, your DMs are active, and your audience seems to love what you do. But here’s the real question: Are they actually booking appointments? If you’re stuck in the cycle of attracting followers who never convert into paying clients, you’re not alone. Most salon owners…
- Read more: How To Grow Your Business Through Salon Blogging
If you own a salon, chances are you already have a social media presence—but what about a blog? While Instagram and TikTok are some of the best leads for growing your business and showcasing gorgeous transformations, blogs shouldn’t be forgotten as they are an oldie but a goodie. A well-written salon blog helps you rank…
- Read more: Improve Your Growth With Salon Website Analytics
Salon website analytics is a powerful tool for attracting new clients and keeping existing ones engaged, but only if you know how to utilize it the right way. So, is your website actually doing the work for you? Let us give you a hint: analytics. By tracking visitor behavior, optimizing for search engines, and improving…
- Read more: Need A Website For Your Salon? Is It Expensive?
Are you a hairstylist or a hair salon owner thinking about finally creating a professional website you’ve been craving for so long? Instagram leads can only do so much, and expanding your horizons is more than necessary. Nowadays, having a professional salon website allows you to stand out amongst the competition. It’s not a time-consuming…
- Read more: How to Gain My First 1,000 Instagram Followers for My Salon Business
Instagram growth for salons doesn’t have to be hard, as long as you have the right tools. Growing an Instagram following from scratch can seem challenging and stressful, and you will face some ups and downs throughout the process, which is why it’s time to turn things around. For salon businesses, Instagram is a powerful…
- Read more: How AI Salon Tools Boost Rankings And Book More Clients
We all know that websites and social media channels are must-have marketing tools for salons to generate more revenue and stay afloat. Salon owners need websites and socials that look professional and rank highly on search engines, attract new clients, and streamline bookings. That’s where AI as a Creative Partner comes in. By combining advanced…
- Read more: 5 Viral Instagram Reel Trends Your Salon Must Try Today
Instagram reel trends for salons are the new way of social media engagement. The fast-paced hair industry demands an engaging approach combined with a lot of creativity. With over 2 billion active users, Instagram is a goldmine for salons to stand out and showcase their services and talent. If you’re a salon owner or a…
- Read more: 15 Quick and Easy Instagram Story Ideas For Salons
I’m sure you have been in this situation more than once – it’s 6 pm, and you still haven’t posted on Instagram. So you sit down, take out your phone, and stare blankly at the app. Knowing what to post on Instagram can be a nightmare. That’s why we have taken the best Instagram story…
- Read more: The Ultimate Guide to Reviving Salon Retail Sales for Salon Owners
In a world where convenience is everything and personalized experiences reign supreme, salon owners are battling to reclaim their salon retail sales from giants like Amazon. You’ve got a bustling salon full of clients who adore your services, but are you tapping into the full potential of online retail? Clients today expect more than just…
- Read more: Glammatic Launches in Square App Marketplace to Provide Beauty Professionals with Seamless Marketing and Operational Solutions
Glammatic, a leading provider of marketing solutions for beauty professionals, today announced its integration with Square, the globally trusted software, payments, and hardware solution for businesses of all sizes. The new offering enables sellers to incorporate Glammatic’s custom websites, managed social media marketing, and branding expertise with their Square online booking site directly from the…
- Read more: 35 Time-Saving Social Media Content Ideas for Salons
Staying consistent with posts on Instagram and Facebook can feel overwhelming when you’re already stretched thin. Creating social media content ideas for your salon falls to the bottom of your to-do list. Finding the time to plan, create, and post content—while keeping up with trends—just isn’t realistic for most busy salon owners. How Often Should…
- Read more: From Overwhelming Chaos to Easy Organization with Glammatic
Running a beauty business is no small feat. For Janae, the driving force behind Salon Kathleen is about blending passion with top-notch organization; all made possible thanks to a wonderful partnership with Glammatic. Juggling Roles with Ease Balancing the roles of a hairdresser, business owner, and mom can be challenging. The organization is just heaven…
- Read more: Cedar Hair Studio’s Digital Transformation is the Ultimate Vibe
Let’s be real—running a salon today is like juggling a dozen beauty tools at once. You’ve got clients to style, a team to manage, and the ever-daunting task of keeping up with your online presence. Emily, the owner of Cedar Hair Studio in Denver, knows this hustle firsthand. Since opening in 2018 and expanding into…
Behind the Booth
Our goal here at Glammatic is to provide salon owners with valuable insights and tips on marketing your business.
As a salon owner, you know how important it is to get the word out about your services and attract new clients. An effective marketing strategy is crucial for the success and growth of your salon.
We cover topics like social media marketing, email marketing, search engine optimization, and more. Our aim is to share our knowledge and experience to help you better promote your salon, build your brand, and increase your customer base. Whether you’re just starting out or looking to improve your existing marketing plan, we hope you find our articles informative and helpful.
