- Read more: How To Fill Your Salon On Just $50: Smart Meta Ads Tips
Meta ads for salons are a game-changer in 2025. Luckily, running Meta Ads (Facebook & Instagram) doesn’t have to drain your marketing budget. For most businesses, even small-scale experiments with just $50 can generate valuable insights and help you find what resonates with your audience. The catch?Practice makes everything perfect!Whether you’re new to digital advertising…
- Read more: How To: Salon Recruitment Marketing In 6 Steps
Salon recruitment marketing isn’t as complicated as it used to be, yet it brings you more benefits than ever before. Attracting and keeping talented stylists demands more than posting a job ad. It’s about showing commitment, building trust, and showcasing a brand that reflects your true values. Salon recruitment marketing helps you build your digital…
- Read more: How To Use AI Chat Widget For Salons In 5 Steps
An AI chat widget for salons is a game-changer in the fast-paced beauty industry. Salon owners are always on the lookout for ways to save time, improve client experience, boost bookings, and reach more people. Whether you’re running a busy hair studio or a beauty salon, adding a chatbot to your website allows you to…
- Read more: 5-Email Welcome Sequence Ideas That Turn New Clients into Lifers
Follow the right salon welcome email sequence and grow your brand organically! First impressions (both in person and online) matter. The first few emails you send to a new client help you build a relationship and establish trust, while also positioning yourself as an expert in your field. With the right strategy and a well-crafted…
- Read more: Top 5 Summer Salon Service Packages Your Clients Will Love
Summer salon service packages are a must-have if you want to make serious profit in 2025. Everyone loves a good deal, and most women can’t resist the urge to feel pretty and pampered in just a couple of hours, all in one day and at one place! We love good deals, which is why special…
- Read more: 6 Easy GBP Tweaks to Book More Clients
Google Business Profile hacks for salons can boost your bookings and create a consistent workflow for you and your team. Online visibility is key, and standing out across every social platform (especially on Google) can give your salon the edge it needs. While you’ve likely nailed the basics of Instagram, Facebook, and TikTok, how confident…
- Read more: Personalized, Precise, and Powered by AI: The New Age of Beauty
Are you curious how AI tools can transform your salon? In today’s world, AI is a lot more than just a quick fix. It is the perfect solution for anyone worried about losing their precious time, voice, or personal touch. In an engaging episode of Beyond The Technique, host Kati Whitledge welcomes Ameet Kallarackal, founder…
- Read more: Simple And Easy Salon Retail Strategy For 2025
Salon retail strategy differs for every business, and a different approach leads to a different outcome. Most hairstylists and owners have said that retail is the most uncomfortable part of their job, mainly because they don’t want to be too pushy. However, if you love what you do, you’re confident in what you’re saying, and…
- Read more: Stylists with Strong Brands Get Booked More. Period.
The basics of personal branding for stylists go far beyond creating a fabulous hairdo. In today’s competitive beauty industry, superior skills behind the chair are no longer enough. To truly stand out, independent stylists need charm, a compelling story, passion, authenticity, and a bit of that va-va-voom magic. Here’s how to get booked more often…
- Read more: Why Salon SEO Is Essential for Attracting New Clients
With TikTok trends, Reels, and AI-generated content, it might seem like there’s no space left for properly optimized SEO content. However, SEO is more important than ever for salons in 2025, especially for anyone who wishes to stand out and offer something others have overlooked. More than 62% of people still search for services on…
- Read more: How To Make User-Generated Content For Salons
User-generated content for salons needs to be executed the right way if you want to organically increase traffic to your website, Instagram, or TikTok. Those perfect Hollywood waves and balayage highlights can only do so much. For persistent scrollers and consumers who love engaging with highly specific content, UGC is the key to getting more…
- Read more: Gain Followers With A Better Salon Booking Experience
If you’re a salon owner or manager, chances are you’ve felt the stress of no-shows, late appointments, or last-minute schedule changes. Although these things naturally happen quite often, it’s up to you as a salon owner to question the tactics and approach you and your team have set up. If the staff works hard and…
- Read more: How To: Salon Website Optimization In 5 Easy Steps
Salon website optimization doesn’t have to feel like Mission Impossible. For so many salon owners, getting started is the hardest step. Navigating social media, creating engaging content, mastering new beauty courses, and attending hairstyling seminars takes up so much time… Is it even possible to squeeze in some time to manage your salon website? Think…
- Read more: How To Do Salon Local Marketing The Right Way
Salon local marketing and local branding will help you craft an experience others rave about. A good hairstylist knows how to cut hair, but the right hairstylist listens to their clients and takes constructive criticism. The truth is, clients aren’t just choosing a stylist—they’re choosing a vibe, a promise, and a place they feel seen.…
- Read more: Salon Branding Secrets to Make Clients Fall in Love
Salon branding is a lot more than a generic logo. It’s about capturing your true self and broadcasting it worldwide (or at least in your city). Clients come to your salon looking for more than just cosmetic services; they’re seeking an emotional lift. For some, a haircut is not just a simple change. This can…
- Read more: Don’t Sleep On These Salon Social Media Trends In 2025
Salon social media trends have taken some wild turns over the past few years.If you’re anything like me, you were probably just as overwhelmed (or even annoyed) by the endless latte makeup tutorials and hairstylists setting hair on fire in the name of a “hot” trim. Let’s not forget the “Very Demure, Very Mindful” moments……
- Read more: Salon Website Features: Top 4 Things You Need ASAP
Wondering what salon website features you need to have in order to succeed? Aside from SEO optimization and clear CTA’s, there are some other handy tips we will cover below. In 2025, it’s no longer enough for a salon website to “look pretty.” With the beauty industry becoming more competitive and digital-first than ever, your…
- Read more: How to Turn Instagram Followers into Salon Clients
You’ve built up a solid Instagram following. Your posts get engagement, your DMs are active, and your audience seems to love what you do. But here’s the real question: Are they actually booking appointments? If you’re stuck in the cycle of attracting followers who never convert into paying clients, you’re not alone. Most salon owners…
- Read more: How To Grow Your Business Through Salon Blogging
If you own a salon, chances are you already have a social media presence—but what about a blog? While Instagram and TikTok are some of the best leads for growing your business and showcasing gorgeous transformations, blogs shouldn’t be forgotten as they are an oldie but a goodie. A well-written salon blog helps you rank…
- Read more: Improve Your Growth With Salon Website Analytics
Salon website analytics is a powerful tool for attracting new clients and keeping existing ones engaged, but only if you know how to utilize it the right way. So, is your website actually doing the work for you? Let us give you a hint: analytics. By tracking visitor behavior, optimizing for search engines, and improving…
Behind the Booth
Our goal here at Glammatic is to provide salon owners with valuable insights and tips on marketing your business.
As a salon owner, you know how important it is to get the word out about your services and attract new clients. An effective marketing strategy is crucial for the success and growth of your salon.
We cover topics like social media marketing, email marketing, search engine optimization, and more. Our aim is to share our knowledge and experience to help you better promote your salon, build your brand, and increase your customer base. Whether you’re just starting out or looking to improve your existing marketing plan, we hope you find our articles informative and helpful.
