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BEHIND THE CHAIR
The Glammatic Blog is your resource for learning how to attract new clients, retain loyal ones, and run a more profitable salon through smarter marketing and automation.
Our articles break down proven strategies in areas like SEO, social media, and client engagement—showing you how to apply them step by step. Whether you’re refining your systems or exploring how AI can simplify your day-to-day operations, you’ll find clear, practical insights to help your business grow with confidence.
Simple And Easy Salon Retail Strategy For 2025
Salon retail strategy differs for every business, and a different approach leads to a different outcome. Most hairstylists and owners have said that retail is the most uncomfortable part of their job, mainly because they don’t want to be too pushy.
5 min read
Stylists with Strong Brands Get Booked More. Period.
The basics of personal branding for stylists go far beyond creating a fabulous hairdo. In today’s competitive beauty industry, superior skills behind the chair are no longer enough. To truly stand out, independent stylists need charm, a compelling story, passion, authenticity, and a bit of that va-va-voom magic.
4 min read
Why Salon SEO Is Essential for Attracting New Clients
With TikTok trends, Reels, and AI-generated content, it might seem like there’s no space left for properly optimized SEO content. However, SEO is more important than ever for salons in 2025, especially for anyone who wishes to stand out and offer something others have overlooked.
6 min read
How To Make User-Generated Content For Salons
User-generated content for salons needs to be executed the right way if you want to organically increase traffic to your website, Instagram, or TikTok. Those perfect Hollywood waves and balayage highlights can only do so much.
6 min read
Gain Followers With A Better Salon Booking Experience
If you’re a salon owner or manager, chances are you’ve felt the stress of no-shows, late appointments, or last-minute schedule changes. Although these things naturally happen quite often, it’s up to you as a salon owner to question the tactics and approach you and your team have set up.
5 min read
How To Do Salon Local Marketing The Right Way
Salon local marketing and local branding will help you craft an experience others rave about. A good hairstylist knows how to cut hair, but the right hairstylist listens to their clients and takes constructive criticism.
5 min read
Holiday Promotion Strategies That Fill Your Salon Calendar
While everyone’s hunting for the perfect gift (or that pre-party glow-up), your salon can become the destination they didn’t know they needed. But here’s the secret: it’s not about slashing prices — it’s about creating irresistible offers that feel like magic.
5 min read
Why the Instagram Algorithm Boosts Posts With Strong Engagement
Every entrepreneur knows that social media can either make or break their brand (you constantly have to adapt and follow all the marketing trends). By understanding the algorithm and incorporating it tactically, you can spark conversations, make a profit, and generate long-term client loyalty. If you want to maximize your potential, it's time to get strategic.
4 min read
Build Your Presence With Unique Salon Content Ideas
Creating trendy salon content ideas requires hard work, patience, dedication, and much, much more. One year pastel hair colors are the go-to trend and are all over your social media, while the next year, glassy blowouts are back in style.
4 min read
How to Capture the Best Salon Content And Boost Social Media Growth
Looking for the best salon content that can skyrocket your business? Nowadays, creating engaging content is much more than just snapping a quick photo of your latest service and posting it to your IG account.
4 min read
How to Help Your Team Succeed With Salon Social Media Content
Salon social media content often sets the overall tone of your aesthetic and how your clients perceive you. Customers, visitors, and occasional scrollers from around the world expect engaging content that resonates with their everyday lifestyle, but also represents you as a brand.
5 min read
Instagram Reels Are the New Referrals—Here’s Proof
If you're a hairstylist looking to stand out online, Instagram Reels are the ultimate way to showcase your work, attract local followers, and turn profile views into real appointments. About 24–25% of the world’s population (around 2 billion people) use Instagram, which equals roughly 31% of all internet users.
6 min read
How To Fill Your Salon On Just $50: Smart Meta Ads Tips
Meta ads for salons are a game-changer in 2025. Luckily, running Meta Ads (Facebook & Instagram) doesn’t have to drain your marketing budget. For most businesses, even small-scale experiments with just $50 can generate valuable insights and help you find what resonates with your audience.
4 min read
How To: Salon Recruitment Marketing In 6 Steps
Salon recruitment marketing isn't as complicated as it used to be, yet it brings you more benefits than ever before. Attracting and keeping talented stylists demands more than posting a job ad.
5 min read
5-Email Welcome Sequence Ideas That Turn New Clients into Lifers
Follow the right salon welcome email sequence and grow your brand organically! First impressions (both in person and online) matter. The first few emails you send to a new client help you build a relationship and establish trust, while also positioning yourself as an expert in your field.
5 min read
6 Easy GBP Tweaks to Book More Clients
Google Business Profile hacks for salons can boost your bookings and create a consistent workflow for you and your team. Online visibility is key, and standing out across every social platform (especially on Google) can give your salon the edge it needs.
5 min read
Stylists with Strong Brands Get Booked More. Period.
The basics of personal branding for stylists go far beyond creating a fabulous hairdo. In today’s competitive beauty industry, superior skills behind the chair are no longer enough. To truly stand out, independent stylists need charm, a compelling story, passion, authenticity, and a bit of that va-va-voom magic.
4 min read
Why Salon SEO Is Essential for Attracting New Clients
With TikTok trends, Reels, and AI-generated content, it might seem like there's no space left for properly optimized SEO content. However, SEO is more important than ever for salons in 2025, especially for anyone who wishes to stand out and offer something others have overlooked.
5 min read
How To Make User-Generated Content For Salons
User-generated content for salons needs to be executed the right way if you want to organically increase traffic to your website, Instagram, or TikTok. Those perfect Hollywood waves and balayage highlights can only do so much.
6 min read
Gain Followers With A Better Salon Booking Experience
If you’re a salon owner or manager, chances are you’ve felt the stress of no-shows, late appointments, or last-minute schedule changes. Although these things naturally happen quite often, it's up to you as a salon owner to question the tactics and approach you and your team have set up.
5 min read
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