top of page
BEHIND THE CHAIR
The Glammatic Blog is your resource for learning how to attract new clients, retain loyal ones, and run a more profitable salon through smarter marketing and automation.
Our articles break down proven strategies in areas like SEO, social media, and client engagement—showing you how to apply them step by step. Whether you’re refining your systems or exploring how AI can simplify your day-to-day operations, you’ll find clear, practical insights to help your business grow with confidence.
How To: Salon Recruitment Marketing In 6 Steps
Salon recruitment marketing isn't as complicated as it used to be, yet it brings you more benefits than ever before. Attracting and keeping talented stylists demands more than posting a job ad.
5 min read
5-Email Welcome Sequence Ideas That Turn New Clients into Lifers
Follow the right salon welcome email sequence and grow your brand organically! First impressions (both in person and online) matter. The first few emails you send to a new client help you build a relationship and establish trust, while also positioning yourself as an expert in your field.
5 min read
Top 5 Summer Salon Service Packages Your Clients Will Love
Summer salon service packages are a must-have if you want to make serious profit in 2025. Everyone loves a good deal, and most women can't resist the urge to feel pretty and pampered in just a couple of hours, all in one day and at one place!
4 min read
Personalized, Precise, and Powered by AI: The New Age of Beauty
Are you curious how AI tools can transform your salon? In today's world, AI is a lot more than just a quick fix. It is the perfect solution for anyone worried about losing their precious time, voice, or personal touch.
4 min read
Gain Followers With A Better Salon Booking Experience
If you’re a salon owner or manager, chances are you’ve felt the stress of no-shows, late appointments, or last-minute schedule changes. Although these things naturally happen quite often, it's up to you as a salon owner to question the tactics and approach you and your team have set up.
5 min read
Salon Branding Secrets to Make Clients Fall in Love
Clients come to your salon looking for more than just cosmetic services; they’re seeking an emotional lift. For some, a haircut is not just a simple change.
5 min read
How to Turn Instagram Followers into Salon Clients
You’ve built up a solid Instagram following. Your posts get engagement, your DMs are active, and your audience seems to love what you do. But here’s the real question: Are they actually booking appointments?
9 min read
15 Quick and Easy Instagram Story Ideas For Salons
Knowing what to post on Instagram can be a nightmare. That's why we have taken the best Instagram story ideas for salons we work with and packaged them into an easy-to-use content strategy—quick and simple ideas to save you so much time and effort.
6 min read
From Overwhelming Chaos to Easy Organization with Glammatic
Running a beauty business is no small feat. For Janae, the driving force behind Salon Kathleen is about blending passion with top-notch organization; all made possible thanks to a wonderful partnership with Glammatic.
2 min read
Cedar Hair Studio’s Digital Transformation is the Ultimate Vibe
Emily, the owner of Cedar Hair Studio in Denver, knows this hustle firsthand. Since opening in 2018 and expanding into a bustling 10-chair operation two years later, she’s managed to handle it all—except for their digital marketing.
3 min read
Salon 833: From Chair Renter to Top Luxury Spot with Glammatic
Lisa Caputo knows this better than anyone. Eleven years ago, she was feeling stuck, working as a chair renter in a salon that didn’t align with her vision. Frustrated, she thought, Why not open my own salon? How hard could it be?
3 min read
Glammatic Is Transforming Salon Brands—Here’s One Owner’s Success Story
From managing a team, catering to clients, and growing your brand, the responsibilities are vast. One salon owner, Joy, shares her journey and how partnering with Glammatic helped transform her business into a thriving and cohesive brand.
3 min read
How Crafty Salon Testimonials Can Attract More Customers
Testimonials are your new best friend because social proof is everything in today's society. In this blog, we will cover why salon testimonials are critical to use everywhere, the types of testimonials you can use, and tips for making them an effective booking tool for your salon.
4 min read
bottom of page