Salon retail strategy differs for every business, and a different approach leads to a different outcome. Most hairstylists and owners have said that retail is the most uncomfortable part of their job, mainly because they don’t want to be too pushy.

The basics of personal branding for stylists go far beyond creating a fabulous hairdo. In today’s competitive beauty industry, superior skills behind the chair are no longer enough. To truly stand out, independent stylists need charm, a compelling story, passion, authenticity, and a bit of that va-va-voom magic.