- Read more: Salon 833: From Chair Renter to Top Luxury Spot with Glammatic
Running a business in the beauty industry isn’t easy—it comes with its own set of highs and lows. Lisa Caputo knows this better than anyone. Eleven years ago, she was feeling stuck, working as a chair renter in a salon that didn’t align with her vision. Frustrated, she thought, Why not open my own salon?…
- Read more: 5 Expert Tips: Turn Your Salon Into a Client Magnet
The secret to a thriving salon isn’t just great haircuts, flawless makeup, or cutting-edge techniques. It’s about creating an experience your clients love. When you focus on building an environment that caters to your client’s needs, you can turn one-time visitors into loyal, repeat customers who rave about your business. So, how can you make…
- Read more: Glammatic Is Transforming Salon Brands—Here’s One Owner’s Success Story
Running a beauty business can be incredibly rewarding yet undeniably challenging. From managing a team, catering to clients, and growing your brand, the responsibilities are vast. One salon owner, Joy, shares her journey and how partnering with Glammatic helped transform her business into a thriving and cohesive brand. “I Need to Lead and Grow” Joy,…
- Read more: Salon Booking Link vs. Website: Your Power Combo for Growth
When you’ve got a salon booking link, it might seem like you have everything covered. Clients can easily schedule appointments, and you’re ready to go, right? Well, not quite. While a booking link is a fantastic tool, it doesn’t do everything a salon website can. Think of your salon booking link and website as besties—together,…
- Read more: 12 Salon Marketing Ideas to Elevate Your Business
Leveling up your marketing game will make your salon more visible, attract new customers, and grow your business. You don’t need to be a marketing expert to promote your salon successfully! These expert salon marketing ideas will help you nail salon promotion. Our 12 Best Salon Marketing Ideas You can do an infinite number of…
- Read more: The Value of Specialized Marketing for Beauty Businesses
Running a beauty business isn’t just about making people look good—it’s about creating an experience, building relationships, and staying ahead of the trends. Whether you’ve got a cozy salon or offer specialized beauty services, you know that making your mark in the beauty world takes more than just talent. It takes a deep understanding of…
- Read more: How to Create an Engaging Content Calendar for Your Salon’s Social Media
As a salon owner, maintaining an engaging social media presence is crucial for attracting and retaining clients. One of the best ways to keep your social media content organized and consistent is by creating a content calendar. This guide will help you understand how to create a content calendar for social media that keeps your…
- Read more: Ahead of the Curve: Dynamic Salon Marketing in 2024
Your customers are calling in asking for a seaweed bath or cold plunge therapy, and you’ve got it handled. Rainbow chrome nails or a caramel balayage — not a problem. You are in the know when it comes to on-trend services, and you are ready to serve. But can you say the same when it…
- Read more: How to Make Branding More Accessible as an Inclusive Salon
Fenty Beauty, a cosmetic brand founded by the singer Rihanna in 2017, launched with 40 shades of foundation. This was an outstanding range of skin colors to be represented by a beauty brand. Their international ad campaign also featured women of a wide range of ethnicities, setting the record on YouTube for the largest launch…
- Read more: 6 Ways to Supercharge Online Booking at Your Salon
As a salon owner, you want to make booking appointments as easy as possible for your clients. By optimizing your salon online booking system, you can increase the number of bookings, improve customer satisfaction, and grow your salon business. Here are six actionable strategies to enhance your online booking system. 1. Choose the Best Online…
- Read more: Why DIY Marketing May Cost More in the Long Run
When it comes to promoting your salon, diving into your own marketing might seem like a cost-effective choice at first. After all, who knows your business better than you? However, while going on your own allows small business owners like you to have hands-on control over their branding and outreach, it often comes with hidden…
- Read more: How to Grow Instagram Followers Organically
Lots of hair salons are fighting for customers these days. People have more choices than ever before, so you must find ways to get their attention and keep them coming back. These days, everyone uses social media, especially Instagram. It’s a great place to show off your salon and what you do best. Using Instagram…
- Read more: How Salon Software Helps Create a Consistent Client Experience and Loyalty
In the competitive world of beauty and wellness, offering a standout service isn’t just about the cut, color, or facial treatment your clients receive. It’s about the entire journey—from booking an appointment to the moment they walk out the door, and even beyond. Salon software is the unsung hero in this narrative, providing the tools…
- Read more: 6 Ways Salons Can Fill The Dreaded Appointment Gaps
Have you noticed a trend in your salon? Clients are stretching out the time between appointments. What used to be a haircut every two weeks is now a monthly trim, and those once-a-month color touch-ups are now every two months. And while some might celebrate a little more free time in their schedules, this also…
- Read more: 8 Effective Social Media Strategies for Salons
Okay… So, it’s been a minute since you posted an update on your salon’s social media feed. If it’s been longer than your client’s new hair extensions, well, it’s high time to revamp your approach. Let’s dive into a lineup of ideas to spice up your salon’s social presence. We’re sharing tried-and-true social media strategies…
- Read more: Strategic Social Media Management for Salons: Beyond DIY Posting
Salons rocking their social media management strategies have a few things in common: But let’s be real: Achieving salon influencer status doesn’t happen overnight. It’s the result of a smart social media management strategy backed up with consistent effort. We get it, you’ve been too caught up with perfecting your styling techniques and setting the…
- Read more: Glammatic Beauty Marketing and Meevo by Millennium Partner to Elevate Salon Success
Boston, MA – February 13, 2024 – Glammatic Beauty Marketing, a leading branding, website design, and social media management provider for the beauty industry, announced a strategic partnership with Millennium Systems International, developer of Meevo salon and spa management software. This collaboration offers Glammatic’s expertise in crafting captivating online presences with Meevo’s powerful operational tools,…
- Read more: 5 Salon Marketing Trends Every Owner Should Embrace in 2024
Attention, stylists! 2024 is here and promises to be a spectacular year. But with marketing trends shifting faster than ever and the online beauty space overflowing with hairsprays and hot tools, it’s time to ditch the dusty marketing playbook. So, grab your creative shears because we’re about to dive into the top 5 salon marketing…
- Read more: Website On-Page SEO for Salons: How to Optimize
Welcome back, beauty business owners! In this second article of our three-part series on salon SEO for beginners, we’ll focus on eight ways to set up your salon’s website SEO successfully. If you missed it, check out Part 1 of Glammatic’s guide to SEO! As you learned in our first article, SEO (Search Engine Optimization)…
- Read more: The Salon SEO Guide to Filling Your Calendar (Part 1)
Welcome, beauty business owners, to the world of SEO (search engine optimization)! Glammatic is thrilled to bring you this three-part series, where we’ll **deconstruct the essentials of salon SEO—**a game-changer for your salon’s growth. Firstly, this article dives into why SEO matters for your salon, how Google search operates, and how social media channels can…
Behind the Booth
Our goal here at Glammatic is to provide salon owners with valuable insights and tips on marketing your business.
As a salon owner, you know how important it is to get the word out about your services and attract new clients. An effective marketing strategy is crucial for the success and growth of your salon.
We cover topics like social media marketing, email marketing, search engine optimization, and more. Our aim is to share our knowledge and experience to help you better promote your salon, build your brand, and increase your customer base. Whether you’re just starting out or looking to improve your existing marketing plan, we hope you find our articles informative and helpful.
