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Behind the Chair
Your go-to resource for attracting clients and running a more profitable salon through smarter marketing.


How to Capture the Best Salon Content And Boost Social Media Growth
Looking for the best salon content that can skyrocket your business? Nowadays, creating engaging content is much more than just snapping a quick photo of your latest service and posting it to your IG account.
4 min read


How to Help Your Team Succeed With Salon Social Media Content
Salon social media content often sets the overall tone of your aesthetic and how your clients perceive you. Customers, visitors, and occasional scrollers from around the world expect engaging content that resonates with their everyday lifestyle, but also represents you as a brand.
5 min read


Instagram Reels Are the New Referrals—Here’s Proof
If you're a hairstylist looking to stand out online, Instagram Reels are the ultimate way to showcase your work, attract local followers, and turn profile views into real appointments. About 24–25% of the world’s population (around 2 billion people) use Instagram, which equals roughly 31% of all internet users.
6 min read


How To Fill Your Salon On Just $50: Smart Meta Ads Tips
Meta ads for salons are a game-changer in 2025. Luckily, running Meta Ads (Facebook & Instagram) doesn’t have to drain your marketing budget. For most businesses, even small-scale experiments with just $50 can generate valuable insights and help you find what resonates with your audience.
4 min read


How To: Salon Recruitment Marketing In 6 Steps
Salon recruitment marketing isn't as complicated as it used to be, yet it brings you more benefits than ever before. Attracting and keeping talented stylists demands more than posting a job ad.
5 min read


How To Use AI Chat Widget For Salons In 5 Steps
An AI chat widget for salons is a game-changer in the fast-paced beauty industry. Salon owners are always on the lookout for ways to save time, improve client experience, boost bookings, and reach more people.
5 min read


5-Email Welcome Sequence Ideas That Turn New Clients into Lifers
Follow the right salon welcome email sequence and grow your brand organically! First impressions (both in person and online) matter. The first few emails you send to a new client help you build a relationship and establish trust, while also positioning yourself as an expert in your field.
5 min read


Top 5 Summer Salon Service Packages Your Clients Will Love
Summer salon service packages are a must-have if you want to make serious profit in 2025. Everyone loves a good deal, and most women can't resist the urge to feel pretty and pampered in just a couple of hours, all in one day and at one place!
4 min read


6 Easy GBP Tweaks to Book More Clients
Google Business Profile hacks for salons can boost your bookings and create a consistent workflow for you and your team. Online visibility is key, and standing out across every social platform (especially on Google) can give your salon the edge it needs.
5 min read


Personalized, Precise, and Powered by AI: The New Age of Beauty
Are you curious how AI tools can transform your salon? In today's world, AI is a lot more than just a quick fix. It is the perfect solution for anyone worried about losing their precious time, voice, or personal touch.
4 min read
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