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BEHIND THE CHAIR
The Glammatic Blog is your resource for learning how to attract new clients, retain loyal ones, and run a more profitable salon through smarter marketing and automation.
Our articles break down proven strategies in areas like SEO, social media, and client engagement—showing you how to apply them step by step. Whether you’re refining your systems or exploring how AI can simplify your day-to-day operations, you’ll find clear, practical insights to help your business grow with confidence.
35 Time-Saving Social Media Content Ideas for Salons
Creating social media content ideas for your salon falls to the bottom of your to-do list. Finding the time to plan, create, and post content—while keeping up with trends—just isn’t realistic for most busy salon owners.
5 min read
From Overwhelming Chaos to Easy Organization with Glammatic
Running a beauty business is no small feat. For Janae, the driving force behind Salon Kathleen is about blending passion with top-notch organization; all made possible thanks to a wonderful partnership with Glammatic.
2 min read
Cedar Hair Studio’s Digital Transformation is the Ultimate Vibe
Emily, the owner of Cedar Hair Studio in Denver, knows this hustle firsthand. Since opening in 2018 and expanding into a bustling 10-chair operation two years later, she’s managed to handle it all—except for their digital marketing.
3 min read
Salon 833: From Chair Renter to Top Luxury Spot with Glammatic
Lisa Caputo knows this better than anyone. Eleven years ago, she was feeling stuck, working as a chair renter in a salon that didn’t align with her vision. Frustrated, she thought, Why not open my own salon? How hard could it be?
3 min read
5 Expert Tips: Turn Your Salon Into a Client Magnet
The secret to a thriving salon isn’t just great haircuts, flawless makeup, or cutting-edge techniques. It’s about creating an experience your clients love. When you focus on building an environment that caters to your client’s needs, you can turn one-time visitors into loyal, repeat customers who rave about your business.
5 min read
Glammatic Is Transforming Salon Brands—Here’s One Owner’s Success Story
From managing a team, catering to clients, and growing your brand, the responsibilities are vast. One salon owner, Joy, shares her journey and how partnering with Glammatic helped transform her business into a thriving and cohesive brand.
3 min read
Salon Booking Link vs. Website: Your Power Combo for Growth
While a booking link is a fantastic tool, it doesn’t do everything a salon website can. Think of your salon booking link and website as besties—together, they are a powerhouse that can transform your salon’s digital presence.
3 min read
12 Salon Marketing Ideas to Elevate Your Business
Leveling up your marketing game will make your salon more visible, attract new customers, and grow your business. You don’t need to be a marketing expert to promote your salon successfully! These expert salon marketing ideas will help you nail salon promotion.
3 min read
The Value of Specialized Marketing for Beauty Businesses
Whether you’ve got a cozy salon or offer specialized beauty services, you know that making your mark in the beauty world takes more than just talent. It takes a deep understanding of your industry and how to reach the people who love what you do.
3 min read
How to Create an Engaging Content Calendar for Your Salon's Social Media
One of the best ways to keep your social media content organized and consistent is by creating a content calendar. This guide will help you understand how to create a content calendar for social media that keeps your audience engaged and boosts your online presence.
4 min read
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