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Behind the Chair
Your go-to resource for attracting clients and running a more profitable salon through smarter marketing.


Glammatic Launches in Square App Marketplace to Provide Beauty Professionals with Seamless Marketing and Operational Solutions
Glammatic, a leading provider of marketing solutions for beauty professionals, today announced its integration with Square, the globally trusted software, payments, and hardware solution for businesses of all sizes.

Glammatic
Dec 20, 20242 min read
35 Time-Saving Social Media Content Ideas for Salons
Creating social media content ideas for your salon falls to the bottom of your to-do list. Finding the time to plan, create, and post content—while keeping up with trends—just isn’t realistic for most busy salon owners.

Glammatic
Dec 19, 20245 min read


From Overwhelming Chaos to Easy Organization with Glammatic
Running a beauty business is no small feat. For Janae, the driving force behind Salon Kathleen is about blending passion with top-notch organization; all made possible thanks to a wonderful partnership with Glammatic.

Glammatic
Oct 17, 20242 min read


Cedar Hair Studio’s Digital Transformation is the Ultimate Vibe
Emily, the owner of Cedar Hair Studio in Denver, knows this hustle firsthand. Since opening in 2018 and expanding into a bustling 10-chair operation two years later, she’s managed to handle it all—except for their digital marketing.

Glammatic
Oct 16, 20243 min read


Salon 833: From Chair Renter to Top Luxury Spot with Glammatic
Lisa Caputo knows this better than anyone. Eleven years ago, she was feeling stuck, working as a chair renter in a salon that didn’t align with her vision. Frustrated, she thought, Why not open my own salon? How hard could it be?

Glammatic
Oct 8, 20243 min read
5 Expert Tips: Turn Your Salon Into a Client Magnet
The secret to a thriving salon isn’t just great haircuts, flawless makeup, or cutting-edge techniques. It’s about creating an experience your clients love. When you focus on building an environment that caters to your client’s needs, you can turn one-time visitors into loyal, repeat customers who rave about your business.

Glammatic
Oct 8, 20245 min read


Glammatic Is Transforming Salon Brands—Here’s One Owner’s Success Story
From managing a team, catering to clients, and growing your brand, the responsibilities are vast. One salon owner, Joy, shares her journey and how partnering with Glammatic helped transform her business into a thriving and cohesive brand.

Glammatic
Sep 27, 20243 min read


Salon Booking Link vs. Website: Your Power Combo for Growth
While a booking link is a fantastic tool, it doesn’t do everything a salon website can. Think of your salon booking link and website as besties—together, they are a powerhouse that can transform your salon’s digital presence.

Glammatic
Sep 10, 20243 min read


12 Salon Marketing Ideas to Elevate Your Business
Leveling up your marketing game will make your salon more visible, attract new customers, and grow your business. You don’t need to be a marketing expert to promote your salon successfully! These expert salon marketing ideas will help you nail salon promotion.

Glammatic
Aug 30, 20243 min read


The Value of Specialized Marketing for Beauty Businesses
Whether you’ve got a cozy salon or offer specialized beauty services, you know that making your mark in the beauty world takes more than just talent. It takes a deep understanding of your industry and how to reach the people who love what you do.

Glammatic
Aug 28, 20243 min read
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