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Behind the Chair
Your go-to resource for attracting clients and running a more profitable salon through smarter marketing.


How To: Salon Recruitment Marketing In 6 Steps
Salon recruitment marketing isn't as complicated as it used to be, yet it brings you more benefits than ever before. Attracting and keeping talented stylists demands more than posting a job ad.

Glammatic
Aug 11, 20255 min read


How To Use AI Chat Widget For Salons In 5 Steps
An AI chat widget for salons is a game-changer in the fast-paced beauty industry. Salon owners are always on the lookout for ways to save time, improve client experience, boost bookings, and reach more people.

Glammatic
Aug 4, 20255 min read


5-Email Welcome Sequence Ideas That Turn New Clients into Lifers
Follow the right salon welcome email sequence and grow your brand organically! First impressions (both in person and online) matter. The first few emails you send to a new client help you build a relationship and establish trust, while also positioning yourself as an expert in your field.

Glammatic
Jul 28, 20255 min read
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