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BEHIND THE CHAIR
The Glammatic Blog is your resource for learning how to attract new clients, retain loyal ones, and run a more profitable salon through smarter marketing and automation.
Our articles break down proven strategies in areas like SEO, social media, and client engagement—showing you how to apply them step by step. Whether you’re refining your systems or exploring how AI can simplify your day-to-day operations, you’ll find clear, practical insights to help your business grow with confidence.
5 Salon Marketing Trends Every Owner Should Embrace in 2024
With marketing trends shifting faster than ever and the online beauty space overflowing with hairsprays and hot tools, it's time to ditch the dusty marketing playbook.
4 min read
Website On-Page SEO for Salons: How to Optimize
Welcome back, beauty business owners! In this second article of our three-part series on salon SEO for beginners, we’ll focus on eight ways to set up your salon's website SEO successfully. If you missed it, check out Part 1 of Glammatic’s guide to SEO ! As you learned in our first article, SEO ( Search Engine Optimization ) is a powerful tool that can greatly increase your online visibility and organic traffic to your salon website. Your online presence is a crucial asset for
19 min read
The Salon SEO Guide to Filling Your Calendar (Part 1)
Welcome, beauty business owners, to the world of SEO (search engine optimization)! Glammatic is thrilled to bring you this three-part series , where we'll **deconstruct the essentials of salon SEO—**a game-changer for your salon's growth. Firstly, this article dives into why SEO matters for your salon, how Google search operates, and how social media channels can boost your online presence . Whether you manage a salon or sell beauty products, search engine optimization emp
14 min read
Salon Promotional Ideas: Turn Slow Days into Big Wins
We see bustling peak seasons, and then there are those slower months like January and July. But hey, who says low seasons can't be fun and profitable? Let's jazz up those quiet times with some savvy salon promotional ideas!
5 min read
How Crafty Salon Testimonials Can Attract More Customers
Testimonials are your new best friend because social proof is everything in today's society. In this blog, we will cover why salon testimonials are critical to use everywhere, the types of testimonials you can use, and tips for making them an effective booking tool for your salon.
4 min read
10 Common Salon Website Mistakes You Can Easily Fix
Your website is often the first impression potential new clients have of your salon. That's why it's so important to avoid common salon website mistakes that could turn customers away and make you lose revenue. After all, your website works for you 24/7, so increasing salon website traffic and conversions is critical.
6 min read
The Salon Owner's Guide to Nailing Social Media
As a salon owner, you know how crucial salon social media marketing is for reaching potential clients. But who has time for learning algorithms, developing content ideas, and responding to comments between styling sessions? Certainly not you!
4 min read
Salon Branding 101: How to Show Off Your Salon's Unique Style and Personality
As a salon owner, you know your brand’s unique DNA is about so much more than just a logo. It encapsulates the heart and soul of your hair or beauty business and lets your personality shine. Killer salon branding makes clients feel good, builds brand trust, and creates a memorable experience.
7 min read
How to Attract Your Perfect Salon Clients With Social Media
But what if I told you there are ways to turn your Instagram and Facebook into client magnets? Let's dive into easy hacks to make social media work for your salon, bring in those dream customers, and fill up your calendar!
7 min read
Instagram Versus Salon Website. Which is Better?
Maintaining a social media presence for your salon on Instagram and elsewhere is a great idea, but there are many advantages to having your own homepage too. The trick is finding a stress-free way to build and run your salon website!
5 min read
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