Salon retail strategy differs for every business, and a different approach leads to a different outcome. Most hairstylists and owners have said that retail is the most uncomfortable part of their job, mainly because they don't want to be too pushy.

The basics of personal branding for stylists go far beyond creating a fabulous hairdo. In today’s competitive beauty industry, superior skills behind the chair are no longer enough. To truly stand out, independent stylists need charm, a compelling story, passion, authenticity, and a bit of that va-va-voom magic.

With TikTok trends, Reels, and AI-generated content, it might seem like there's no space left for properly optimized SEO content. However, SEO is more important than ever for salons in 2025, especially for anyone who wishes to stand out and offer something others have overlooked.

User-generated content for salons needs to be executed the right way if you want to organically increase traffic to your website, Instagram, or TikTok. Those perfect Hollywood waves and balayage highlights can only do so much.

If you’re a salon owner or manager, chances are you’ve felt the stress of no-shows, late appointments, or last-minute schedule changes. Although these things naturally happen quite often, it's up to you as a salon owner to question the tactics and approach you and your team have set up.

Salon website optimization doesn't have to feel like Mission Impossible. For so many salon owners, getting started is the hardest step.

Salon local marketing and local branding will help you craft an experience others rave about. A good hairstylist knows how to cut hair, but the right hairstylist listens to their clients and takes constructive criticism.

Clients come to your salon looking for more than just cosmetic services; they’re seeking an emotional lift. For some, a haircut is not just a simple change.

Salon social media trends have taken some wild turns over the past few years. If you're anything like me, you were probably just as overwhelmed (or even annoyed) by the endless latte makeup tutorials and hairstylists setting hair on fire in the name of a "hot" trim.

Wondering what salon website features you need to have in order to succeed? Aside from SEO optimization and clear CTA's, there are some other handy tips we will cover below.