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VANN STUDIO · SEATTLE, WA
Seven stylists walked out. They didn't lose a single client.
the challenge
Lisa Vann had owned her salon for thirty-five years when seven stylists left at once, in the middle of a relocation. Every owner knows what usually happens next. The clients follow their stylist out the door, and the book you spent decades building walks out with them.
The site that belongs to the salon, not to whoever is standing behind the chair.
what changed with glammatic
The book held because it belonged to the salon. The website, the search presence and the social feed were all built around Vann Studio, not around any one name behind a chair. When clients searched, what they found did not change. When they scrolled, they saw a salon in motion, not a salon in trouble.
Organic search traffic up 71%. The salon kept being found while the team changed around it.
35 years owning a business, I've never had so many people leave at once, and we just moved to a new location. But having the website and social media systems in place, it didn't even cause a hiccup. I don't know if we would have recovered like we did without it.
Lisa Vann, Vann Studio
the strategy
A Site That Belongs to the Salon
Built around the Vann Studio brand rather than any one stylist, so the book survives team changes.
Social Continuity
The feed kept posting through the walkout and the move. Clients saw a salon in motion, not a salon in trouble.
Search Visibility
The salon kept being found through the hardest six months in thirty-five years. Visibility never paused.
71%
increase in organic search traffic in six months
81%
increase in new website users in six months
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