Chameleon & Company Leveraged New Online Branding to Attract 1,490 New Booking Clicks.
“Glammatic has been instrumental in transforming Chameleon and Company’s online presence. Their industry-specific marketing and beautiful website redesign have given us the visibility we didn’t have before. Now I can focus on what I do best — taking care of my clients.”
Owner
Joy Duffany
Business
Area: North Haven, CT
Staff: 8 Stylists
Years in Business: 25
Services
Hair Extensions
Hair Cuts, Color, Styling
Facials, Waxing, Spray Tan, Lash Tinting
Website Visitors
Online Booking Clicks
Organic Website Traffic
Chameleon and Company
Before working with Glammatic
Outdated Branding
The branding still carried the look of the previous owner, which Joy wanted to modernize.
Bad Website Design and Functionality
The website didn’t reflect the salon’s expertise or welcoming environment. There were no team highlights or showcasing the service variety.
Limited Online Presence
Although well-established in the community, they struggled with visibility online, limiting their ability to attract new clients.
Chameleon and Company
Working with Glammatic
Improvements we made for Chameleon and Company
Joy, the owner of Chameleon and Company really wanted to make the business her own after purchasing it. With Glammatic handling the salon’s marketing efforts, Joy could focus on her clients and team while relying on ongoing expert, industry-specific marketing support.
Branding
We created a new branding guide, which includes updated colors, logos, fonts, and an overall fresh aesthetic.
Website Design
We created a sleek, modern website that showcases the salon’s in-salon experience and highlights the team of stylists, making them more relatable and bookable. We also added videos to the staff pages and hero section to bring the salon’s personality and welcoming vibe to life.
Mobile Optimization
Our design frameworks take a mobile-first approach, improving user experience. They offer faster load times, better search engine optimization, and the ability to get visitors to take the salon’s desired action.
Search Engine Optimization
Helped boost the salon’s discoverability by focusing on local SEO, ensuring they stood out in their community for potential new clients.
Discover how easy marketing can be!
Does balancing your time between styling at the chair and promoting your salon seem like a constant struggle? We want to take the daily grind of website and social media management off your plate. So, let’s chat and see if we can make that a reality.
Glammatic Beauty Marketing
Staying on top of marketing trends in the beauty industry is tough, especially when you’re already doing so much. SEO, social media, website design – it can be overwhelming, right? At Glammatic, we get that. We’re passionate about making digital marketing simpler and more accessible for salon owners like you.
Our done-for-you solution supports you in the digital maze. So, don’t let the fear of the unknown hold you back!
What we do
Done-For- You Marketing Tools For Salons
Website
Give customers the right impression with a beautiful website that’s professionally managed and always up-to-date.
Social Media
Grow and engage your social media following, driving more business to your salon with little effort.
Branding
Build or refresh a lasting brand that sets your salon apart from the competition and sells a unique experience.
2k+ small businesses across the US thrive with Glammatic
