Watch the video from Lisa Caputo, Salon 833.

Salon 833 switched marketing services and increased organic website traffic by 56%.

Lisa Caputo paid thousands of dollars to an SEO company with little results. She decided to work with Glammatic because we are solely focused on the beauty industry and understand the unique needs of salon owners. She was also looking for someone to manage her social media and remove the daily pressure of posting content.


Lisa Caputo


Area: Chicago, IL
Staff: 8 Stylists
Years in Business: 11


Hair Extensions
Hair Cuts, Color, Styling
Smoothing Services


Increase in Organic Traffic


Av. Booking Clicks


Increase in Social Impressions

Salon 833

Before working with Glammatic

Unhappy With SEO Agency

Salon 833 increased payment for deeper SEO work but never saw a return on their investment. There was no increase in new clients, calls, or traffic on the website.

Poor Social Media Management

The social media managers did not produce good content or post consistently.

Not attracting the right customers

The salon struggled to capture the right customers because its branding was outdated.

Salon 833

Working with Glammatic


Website Sessions/Month


Average Website Users/Month


Come From Organic Traffic

Improvements we made for Salon 833

The team at Salon 833 decided that is full overhaul of their online presence was needed! Starting with branding, then website and SEO, and finally social media. Below is a breakdown of the work we did to set them up for success and the work we continue to do to support their growth online.


We started with a full branding refresh to capture the upmarket, luxurious feel of Salon 833’s vibe. We tweaked the logo design to make it sleek and modern, updated the color palette to a neutral tone, and changed the font pairing to bring in elements of sophistication.

Website Design

Salon 833’s original design was outdated and did not match the luxury feel they wanted. We redesigned their website with our salon-specific design framework to drive more bookings. We also added custom pages like the hair extensions page to help with local SEO and capture more people looking for hair extensions in Chicago.

Mobile Optimization

Our design frameworks take a mobile-first approach, improving user experience. They offer faster load times, better search engine optimization, and the ability to get visitors to take the action you want.

SEO audit papers

Search Engine Optimization

After auditing Salon 833’s website ranking in Google, we compared it to its competitors and updated the copy and content to make it more appealing to online visitors. Competition is tough in Chicago, so we focused on local search terms and the salon’s specialty services, like Japanese Smoothing Treatment and real Human Hair Extensions, to make them stand out.

Social Media Management

A full overhaul of Salon 833’s social media was necessary as their Instagram feed was inconsistent and lacked branding. We started with a social media audit, then built a strategy plan with recommendations for improvements and implemented changes. We created monthly social posts matching the salon’s brand and vibe and continue to do the heavy lifting of creating, publishing, and reporting to simplify life for the 833 team.

Discover how easy marketing can be!

Does balancing your time between styling at the chair and promoting your salon seem like a constant struggle? We want to take the daily grind of website and social media management off your plate. So, let’s chat and see if we can make that a reality.

Glammatic Beauty Marketing

Staying on top of marketing trends in the beauty industry is tough, especially when you’re already doing so much. SEO, social media, website design – it can be overwhelming, right? At Glammatic, we get that. We’re passionate about making digital marketing simpler and more accessible for salon owners like you.

Our done-for-you solution supports you in the digital maze. So, don’t let the fear of the unknown hold you back!

What we do

Done-For- You Marketing Tools For Salons


Give customers the right impression with a beautiful website that’s professionally managed and always up-to-date.

Social Media

Grow and engage your social media following, driving more business to your salon with little effort.


Build or refresh a lasting brand that sets your salon apart from the competition and sells a unique experience.

Busy hair salon with a hair stylist curling a customers hair while other stylists work in the background.

1k+ small businesses across the US thrive with Glammatic