Chameleon & Company Increased Online Revenue by 53% in 6 Months
With Powerful Software Partners Meevo and Glammatic
“The combination of Meevo and Glammatic has been instrumental in transforming our online visibility. We have new clients and a seamless booking process to keep them returning. Now I can focus on what I do best — taking care of my clients.” Joy Duffany, Owner
Owner
Joy Duffany
Business
Area: North Haven, CT
Staff: 8 Stylists
Years in Business: 25
Services
Hair Extensions
Hair Cuts, Color, Styling
Facials, Waxing, Spray Tan, Lash Tinting
Before Adopting Meevo Booking Software
Chameleon and Co. struggled with:
- Overbooked schedules
- High no-show rates
- Inconsistent client engagement
- Limited visibility into client preferences and histories.
The Meevo Solution
Automated Scheduling
Meevo simplified and automated scheduling, reducing manual errors and improving booking accuracy.
Reduced No-Shows
Meevo’s reminder system and communication tools helped reduce missed appointments.
Enhanced Experience
Meevo’s user-friendly features made booking easier for clients, increasing client satisfaction.
Decrease in no-shows
Increase in new online clients booked
Increase in overall online bookings
Before Rebranding with Glammatic
Chameleon and Co.’s online presence was:
- Outdated with bad design layout
- Under-optimized for discovery on Google
- Not attracting and retaining clients
Improvements Glammatic Made
Joy, the owner of Chameleon and Co., wanted to make the business her own after purchasing it. With Glammatic handling the salon’s marketing efforts, Joy could focus on her clients and team while relying on ongoing expert, industry-specific marketing support.
“From the launch point, I could just send over my ideas, bouncing around like crazy ping pongs in my head. And you guys helped me bring it all together into one cohesive vision. And when we launched the website, that was the starting point of what we would head towards.”
Branding
We created a new branding guide, which includes updated colors, logos, fonts, and an overall fresh aesthetic.
Website Design
We created a sleek, modern website that showcases the salon’s in-salon experience and highlights the team of stylists, making them more relatable and bookable. We also added videos to the staff pages and hero section to bring the salon’s personality and welcoming vibe to life.
Mobile Optimization
Our design frameworks take a mobile-first approach, improving user experience. They offer faster load times, better search engine optimization, and the ability to get visitors to take the salon’s desired action.
Search Engine Optimization
Helped boost the salon’s discoverability by focusing on local SEO, ensuring they stood out in their community for potential new clients.
Website sessions
Website booking inquiries
Website traffic is organic
Discover how easy marketing can be!
Does balancing your time between styling at the chair and promoting your salon seem like a constant struggle? We want to take the daily grind of website and social media management off your plate. So, let’s chat and see if we can make that a reality.