Get found & booked with Advanced SEO for salons.

Bring more clients through your salon doors by ranking higher in local online search results.

Our Trusted Partners

What is SEO?

SEO or search engine optimization is the process of enhancing your salon website and its content to appear higher in search engine results pages (like Google) for relevant keywords.

What is SEM?

SEM or search engine marketing involves optimizing and promoting your salon website content to be discoverable on search engines (like Google), using both paid advertising and organic SEO tactics.

Why is search engine optimization important?

SEO and SEM tactics help salon owners like you drive more local customers to your website and get your business found online.

By enhancing your website and content, your salon can appear higher in search results when potential customers are looking for salon services in your area. SEO and SEM bring in targeted website visitors and help convert them into more appointments and revenue for your salon.

When does your salon need SEO help?

  • If your website is not showing up on the first page of Google or other search engines.
  • If you have noticed your website is no longer generating sufficient traffic and leads.
  • If you just launched a new website and need to start drumming up client interest as soon as possible.

Whatever the reason, many businesses run into the issue of their website underperforming when it comes to reaching potential customers. At Glammatic, we can help you reach more qualified clients online with the right SEO strategy.

Get a free SEO audit report instantly

Enter the URL of your homepage or any page on your site to get a report of how it performs in about 30 seconds.

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Types of Search Engine Optimization

When it comes to SEO, there are three main components: technical SEO, local SEO, and content creation. Many companies only focus on one area, but we go above and beyond to optimize them all.

This complete approach allows us to maximize your website’s visibility and traffic. This means more leads, sales, and revenue for your business. Our comprehensive SEO strategy is designed to drive real results by leaving no stone unturned.

Technical SEO

To get found online, technical SEO improves a site’s backend infrastructure, like site speed, security, and indexing.

Local SEO

Local SEO optimizes a website to rank well for searches in specific geographic locations.

Content SEO

Content SEO involves creating and optimizing on-page content like titles, descriptions, headings, and body text to be relevant for target keywords and provide value for searchers.

Content SEM

Content SEM involves creating, optimizing, and promoting web content like blogs and social media posts to make a website more visible in search engine results pages.

SEO Example Activities

Search Engine Optimization is forever evolving with a growing list of to-dos based on Google’s algorithm changes, but here are a few types of activities that can be done to optimize your website as much as possible.

Technical SEO

  • Core web vitals
  • Mobile-friendliness
  • Safe browsing
  • HTTPS security
  • Webpage directory sitemap setup
  • Robot.txt for crawl ability
  • Relevant data schema markup
  • Site Configuration with active URLs

Local SEO

  • Google Business Profile setup and optimization
  • Local listings – Bing, Yelp, Apple Maps, etc.
  • Local keyword search and strategy

Content SEO & SEM

  • Duplicate content audit
  • Low word count content audit
  • Content violation audit
  • Industry keyword research
  • Blog content creation
  • Backlinking audit
  • Website and content analytics reporting

Ready to fix your salon’s SEO?

Schedule a consultation to discuss SEO options and how we can help.

“I love how easy it is. We used to get many calls from customers who had issues with our old website, but none since the switch to Glammatic! I’m loving it. I can add to and adjust the site in the dashboard as needed. So many things make it easier and more user-friendly than what we used to have going on.”

Sherry Acton, Pampered Bodies Day Spa & Salon

Additional Services

Salon marketing tools you need to grow your business

We also offer branding and social media management services, allowing you to maximize your impact online.

Customized Branding

We design your salon branding or logo refresh

Social Media Management

We automate and manage your social media for you

We’re Social! Let’s follow each other


Still, have questions? Contact our sales team for more information.

What is Glammatic, and how does it benefit my salon’s online marketing efforts?

Glammatic is a beauty marketing software company that empowers salons with effective website creation, content management, social media marketing, and branding services to attract and engage their dream clients online.

Can Glammatic help me create and manage my salon’s website effectively?

Yes! Glammatic creates and manages your salon’s website, ensuring it makes a solid first impression and drives more targeted clientele to your business.

How does Glammatic optimize my salon’s online presence to attract the right clients?

Glammatic optimizes your salon’s online presence by crafting a salon-specific mobile-friendly website design and implementing expert tools like SEO optimization. We also prepare compelling and engaging content to attract the right clients.

How is Glammatic tailored specifically for beauty businesses, and why is it essential?

Glammatic is explicitly tailored for beauty businesses, providing industry-specific website technology and content marketing tools for your salon’s success.

Are the website designs provided by Glammatic modern and suitable for salons of all sizes?

Yes, the website designs provided by Glammatic are modern and suitable for salons of all sizes, ensuring a solid first impression.