Thousands of salons advertise their services online with a website, but none are exactly like yours. By designing a salon website that reflects your brand, you can stand apart from the crowd and give people a reason to choose your salon business over the others.
Why You Need a Website for Your Salon
A well-designed site can help you reach a wider audience to promote and grow your business, but building one isn’t always easy. Here’s everything you need to know before you design a salon website.
Your Salon Website Is Your Digital Storefront
Your salon’s website showcases your services, prices, and customer reviews. When potential clients search for your business online, this is the information they’ll be looking for, so you must have it up-to-date and easy to find. Your website helps you find and attract your ideal clients.
You Can Increase In-Store Traffic From Your Website
A website can also increase your visibility on search engines and help drive traffic to your salon. Search engine optimization (SEO) is a complex topic, but we’ll walk you through the basics later on in this guide.
Your Website Grows Your Community
Finally, a website lets you communicate directly with your customers. You can incorporate an online booking system, launch a newsletter, and integrate your business’s social media accounts. You can also get useful customer data from your website’s analytics.
These are just some of the many features a website can bring to your business. Read on for an in-depth breakdown of designing your salon website, brought to you by Glammatic Beauty Marketing Software experts.
Create a Website That Reflects Your Salon’s Brand
Before you can build a website that reflects your brand, you have to decide what that brand is. Who are you as a business? Answering this question will make your role as an entrepreneur that much easier.
Your brand is not just about your logo, colors, and fonts. It’s about your values and mission, your target audience, the emotions you want your brand to evoke, and the visual look of your brand. Figuring out who you are as a salon business is critical to the foundation of your website design.
Your brand is not just about your logo, colors, and fonts.
Create A Salon Mission Statement
Every successful business starts with a simple mission. What’s yours? Distilling your mission statement to a simple, clear sentence or two will make the rest of your job much easier.
This is the time to consider your salon business’s what, how, and why.
- What products and services does your salon offer?
- Who do you serve with your salon offerings?
- How does your salon stand apart from the thousands of other salons?
- Why are you passionate about what you do?
Congratulations- your brand identity is off to the races if you can clearly communicate the answers to these three questions.
Share Your Story
Whether or not you want to be the “face” of your brand, people love to connect with a personal story. This is your opportunity to share with people what led you to create this business.
Don’t be afraid to travel back in time. Was there a moment in your childhood when you knew you were born to cut perfect bangs? Did you undergo a life-changing makeover in your twenties? Include an About Me or My Story section on your website that allows potential customers to get to know the human behind your salon business.
Salon Website Setup
Now it’s time to bring your brand identity to life on your salon website. Choosing a platform is the first major step to establishing an online presence for your salon. It’s difficult to sort through the dozens of options since each platform has its strengths and weaknesses.
Don’t forget your website also needs a host. Many website builders also offer a hosting service, but some don’t. This can also depend on which level of plan you subscribe to. No matter which service you choose, read the fine print to confirm pricing, hosting, and other details.
You can also go the agency route if you want a fully customized website without doing the work yourself. With an agency, you will usually wait months for your website to be created, and the cost is between $3,000 – $15,000, depending on the customization
The Hybrid Approach
Glammatic is an all-inclusive platform with a team of experts who build your site for you in less than a week. The technology generates a design template based on your needs. It’s the perfect choice for salon owners who want to focus on their business rather than deal with figuring out a site building and web hosting software.
Choose An Eye-Catching Salon Website Design
As a beauty specialist, you know better than anyone how important it is to look good. But looking good isn’t enough here. Your website needs to look good and perform well.
Building your website is an opportunity to reflect the aesthetic niche of your salon. Is your salon modern and edgy? Consider a minimalist design. Is it family oriented? Consider a vibrant, playful design. Use color, fonts, and graphics to express your brand’s visual aesthetic.
Building A Website Starts With Choosing A Template
You’ll want to start with something attractive, crisp, and simple to navigate. The goal is to balance the unique personality of your salon with legible text and clearly-displayed information.
Glammatic’s modern templates are perfectly simple and proven to function well. You’ll have access to tools and a support team to help make your website match your business’s vision and branding.
A Well-Designed Template Should Enhance The User Experience
A clear and organized layout will make it easier for visitors to find the information they want. This is also important for the accessibility and ADA compliance of your website.
The Majority Of Web Traffic To Your Salon Comes From Mobile Devices
That means your website’s template must be mobile-friendly to reach most of your audience. Some website builders, like Glammatic, automatically provide responsive web pages that adjust to any screen size.
Incorporate High-Quality Visuals
Visual appeal is essential in the salon industry. Customers patronize your salon to look better. If your website visuals are low-quality or blurry, they may well take their business elsewhere.
If you can’t hire a professional photographer to capture your salon in its most flattering light, reach out to a friend whose Instagram photos are particularly appealing or try to get your hands on a high-quality camera. In a pinch, however, an iPhone will do. Familiarize yourself with its angles and filters before clicking away.
Regarding content, share images that set your salon apart – before and after transformations, employees in action, and wide shots of your space. Remember to select photos that align with your brand identity.
Optimize Your Website For Search Engines
SEO (search engine optimization) is the gatekeeper of visibility on the Internet — so it absolutely cannot be ignored.
If you want to rank high on search engines like Google or Bing, you’ve got to pull out all the stops.
- Figure out popular keywords that would-be patrons use to search for comparable businesses and incorporate those into your website’s content.
- Regularly update your website with blog posts offering hair care tips or photographs of satisfied customers to attract organic traffic.
- Search for hair salon websites in the area and figure out what the top-ranking ones have that you don’t.
Many Elements Of A Website Affect SEO Performance
The complex algorithm search engines use to rank results favor websites with useful content like blog posts. You can also improve SEO by incorporating keywords, internal links, and more. The better your SEO, the more likely people are to find your business when searching online.
Add A Salon Blog To Your Website
Adding a blog to your website is one easy way to boost your site’s reach. Blog posts and articles related to your business, like hair care or skincare tips, are just one way to boost your SEO. The key is to ensure you post the content regularly and that it is informative.
Successful SEO Requires Some Experience
Many platforms don’t offer any assistance with this aspect of your website. If SEO isn’t in your wheelhouse, consider Glammatic’s platform. All websites have built-in SEO and ongoing updates to help your salon rank on Google.
It’s easy to feel overwhelmed trying to stand out in the sea that is the Internet. But it is possible – especially with Glammatic’s help! Creating a website that reflects your salon’s brand will set you apart from other salons in your area and help you connect with the right customers. You know exactly who you are. Communicate that knowledge clearly and concisely on your website, and watch as your business booms.