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Meet Joy Duffany
Joy took over Chameleon & Company with a vision to make it her own. The salon had 25 years of history and a loyal local following—but the branding, website, and online presence still belonged to the previous owner. Joy knew the experience inside the salon was exceptional. She just needed the outside world to see it.
"Now I can focus on what I do best—taking care of my clients."
Before Glammatic
A Brand That Wasn't Hers
The salon still carried the look of the previous owner. Joy wanted something fresh—colors, logo, aesthetic—that reflected her vision and the team she'd built.
A Website That Didn't Do Them Justice
The old site didn't showcase the team, the services, or the welcoming vibe clients experienced in person. It was functional, but forgettable.
Invisible Online Despite 25 Years in Business
Chameleon & Company was well-known in North Haven. But online? They barely existed. New clients couldn't find them, and the website wasn't converting the ones who did.
The System Behind the Transformation
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GlamSite
A complete brand and website transformation. New colors, logo, and aesthetic that finally felt like Joy's. A modern site that highlights the team, showcases services, and brings the salon's personality to life with video.
GlamSearch
Local SEO that put Chameleon & Company on the map. The salon started showing up when clients in North Haven searched—driving 55% of website traffic from organic search alone.
35%
Increase in Sessions from Organic Search
32%
Increase in Page Views
95%
Increase in Engagement Time
After Glammatic
A Brand That Finally Feels Like Hers
New colors, new logo, new aesthetic. For the first time since taking over, Joy's salon looked like the business she'd been building—not the one she inherited.
A Website That Shows Who They Really Are
The team is front and center. The services are clear. Videos bring the salon's warmth and energy to life. Visitors get the real Chameleon & Company before they ever walk in.
Clients Can Actually Find Them
After 25 years of being a local secret, Chameleon & Company finally shows up when people search. New clients are discovering them every day—without Joy lifting a finger.
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Hear It from Joy
"Glammatic has been instrumental in transforming Chameleon and Company's online presence. Their beautiful website redesign gave us the visibility we didn't have before. Now I can focus on what I do best—taking care of my clients."
— Joy Duffany
Owner, Chameleon & Company
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