top of page
35%
Increase in Sessions from Organic Search
32%
Increase in Page Views
95%
Increase in Engagement Time
Meet Joy Duffany
Joy took over Chameleon & Company with a vision to make it her own. The salon had 25 years of history and a loyal local following—but the branding, website, and online presence still belonged to the previous owner. Joy knew the experience inside the salon was exceptional. She just needed the outside world to see it.
"Now I can focus on what I do best—taking care of my clients."
Before Glammatic
A Brand That Wasn't Hers
The salon still carried the look of the previous owner. Joy wanted something fresh—colors, logo, aesthetic—that reflected her vision and the team she'd built.
A Website That Didn't Do Them Justice
The old site didn't showcase the team, the services, or the welcoming vibe clients experienced in person. It was functional, but forgettable.
Invisible Online Despite 25 Years in Business
Chameleon & Company was well-known in North Haven. But online? They barely existed. New clients couldn't find them, and the website wasn't converting the ones who did.
The System Behind the Transformation
%20(1).png)
After Glammatic
A Brand That Finally Feels Like Hers
New colors, new logo, new aesthetic. For the first time since taking over, Joy's salon looked like the business she'd been building—not the one she inherited.
A Website That Shows Who They Really Are
The team is front and center. The services are clear. Videos bring the salon's warmth and energy to life. Visitors get the real Chameleon & Company before they ever walk in.
Clients Can Actually Find Them
After 25 years of being a local secret, Chameleon & Company finally shows up when people search. New clients are discovering them every day—without Joy lifting a finger.
%20(2).png)
Hear It from Joy
“Glammatic has helped me and my business with The community. I believe that a lot of people in our area are looking for new salons, and they've been able to give me the visibility that I want for these clients who are searching for a new place. I need to stay current and I need to stay trustworthy with the community.”
— Joy Duffany
Owner, Chameleon & Company
bottom of page