How Crafty Salon Testimonials Can Attract More Customers

Sometimes, it can feel like you are trying everything to bring in more clients and full your books. But the reality is that it’s a big, wide beauty world out there, and standing out can feel like trying to find the perfect shade of red lipstick – overwhelming. But guess what can give you a…


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Sometimes, it can feel like you are trying everything to bring in more clients and full your books. But the reality is that it’s a big, wide beauty world out there, and standing out can feel like trying to find the perfect shade of red lipstick – overwhelming. But guess what can give you a serious leg up on the competition? That’s right, salon testimonials! Salon Testimonials are your new best friend because social proof is everything in today’s society. In this blog, we will cover why salon testimonials are critical to use everywhere, the types of testimonials you can use, and tips for making them an effective booking tool for your salon.

Salon Testimonials Can Go Viral

three different reviews for a spa with images of the women, their names, how long they have been a customer, and their review.

Building Trust and Credibility: Like a Handshake with Words

Testimonials, my friend, are more than just reviews. They are stories, tales of the top-notch services your salon provides. They indicate to others that you make people feel cared for, and they want to feel that way, too. When potential customers read how you’ve exceeded others’ expectations, they’ll trust you more than ever. Your competition will not be able to keep up.

PRO TIP: Keep a record of your best testimonials. They’ll come in handy when you want to impress a potential customer or partnership.

Creating Social Proof: The Buzz You Need

In the digital era, people look for social proof before they buy anything. I even check reviews before my coffee run. Having a collection of different testimonials can make your salon super popular. Don’t be shy about sharing your testimonials. Weave them into your social media posts, add them to your website, and shout them from the rooftops! Reading others rave about your services can make potential customers say, “I trust these guys. Let’s book an appointment.”

PRO TIP: Encourage your happy customers to share their stories online. A little nudge never hurt anyone! Have a review card ready at check out and get them to add it there and then.

The Trio of Salon Testimonials To Use

a person holding their phone up to take a salon testimonial picture of a woman's hairstyle. the phone image is clear and the woman is blurred in the background.

Written Salon Testimonials: Classic But Gold

Written testimonials are the bread and butter of customer reviews. They’re easy to collect and can be sprinkled all over your website or social media. A well-written salon testimonial can be the highlight of your website. Make sure it takes center stage!

Video Salon Testimonials: Stories in Action

Videos add a personal touch. It’s like having happy customers share their joy with potential clients face-to-face.

PRO TIP: Use short, authentic video clips. Let your customers do the talking!

Social Media Mentions: The Modern Word-of-Mouth

With social media the rage these days, a shout-out on Instagram or Facebook can be a testimonial in disguise. If you need help figuring out how to dominate social media, then you need to check this blog post: The Salon Owner’s Guide to Nailing Social Media.

PRO TIP: Encourage your customers to tag your salon in their beauty posts. It’s free advertising!

Effective Salon Testimonials Tips

Authenticity: Keep It Real

Keep your testimonials as real as your salon’s services. Fake reviews? Nah, we don’t do that here!

PRO TIP: Honesty goes a long way. Let your customer’s words speak for themselves.

Specific Results: The Devil’s in the Details

If possible, highlight testimonials that talk about specific results. They add credibility like nothing else. A testimonial that says, “My hair never felt so silky!” is more impacting than a generic “Great service!”

PRO TIP: A good before and after video clip with your customer’s voice overlaying is a quick and effective way to get the desired results without your customer being in front of the camera.

Collecting Testimonials: It’s Easier Than You Think

Ask Satisfied Customers: Just Pop the Question

Don’t hesitate to ask your happy customers for a testimonial. Chances are, they’ll be delighted to help you out. Just be yourself and ask politely. You’d be surprised how willing people are to spread the love! Send a “How satisfied are you” email with a link to leave a review on your website. Another option is a next-day check-in text with a link to leave a review.

PRO TIP: Have a QR code at each station so customers can quickly scan it and go to the review site to add their five stars.

Incentives: A Little Give-and-Take

Offer incentives like discounts or freebies for a testimonial. It’s a win-win: your customers will feel valued, and you’ll get your review.

PRO TIP: Make sure your incentives are attractive. A free haircut or a discount on their next visit can work wonders.

Online Review Platforms: Your Testimonial Treasure Trove

Platforms like Google My Business or Yelp can be a goldmine of testimonials. Encourage your customers to leave reviews there.

PRO TIP: Respond to reviews, good or bad. It shows you value your customers’ opinions.

Showcasing Testimonials: Let’s Put Them in the Spotlight

Testimonial Widgets: Your Showcase Tool

There are tons of widgets out there that can help you display your testimonials on your website in a fun and professional way.

PRO TIP: Choose a widget that matches your brand’s style. Consistency is key!

A Testimonial Page: Their Own Special Place

Create a special page on your website dedicated to testimonials. It’s like a stage for your happy customers’ stories. You can also sprinkle them on your home, service, and staff pages. If you don’t have a website, we can help you get set up! Visit Glammatic Websites to learn more.

PRO TIP: Keep your testimonial page updated. Fresh content keeps people coming back!

Social Media Testimonials: Show and Tell

Share your testimonials on your social media handles. Reach out to a bigger audience and stir up some interest. Have a dedicated highlight on your Instagram with all your testimonials so people can read them in bulk. You can also repeat sharing testimonials, as only 30% of your audience will see your posts.

PRO TIP: Use catchy captions and trending hashtags when posting testimonials on social media.


Testimonials are your secret weapon. Harnessing the power of salon testimonials can turn your salon into a customer magnet. And who doesn’t like that? Every positive testimonial boosts your credibility and can bring in more customers. So, what are you waiting for? Start gathering and showing off those testimonials!

Glammatic is a beauty marketing software and service company. With our done-for-you solution, we help beauty professionals use marketing to attract and retain their ideal clients, increase bookings and revenue, and remove the stress of doing it themselves. To learn more about our products, visit

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