Why Glammatic Partners With Kevin Murphy Haircare

Kevin Murphy is a brand with a point of view. It was started by a working stylist, it is built around the way professionals actually work, and when a salon carries it, clients notice the standard that comes with it. We partner with Kevin Murphy because a brand with this kind of identity gives a salon something real to build on, and we want every salon that carries it to get full credit online.

This post covers why Glammatic partners with Kevin Murphy, what salon owners get when a design-led haircare brand and a marketing system work together, and how a recommendation in the chair becomes a loyal client.

About Kevin Murphy

Kevin Murphy is a professional haircare brand founded by Kevin Murphy, a stylist and session stylist known for fashion, runway, and editorial work. The brand grew out of his backstage experience, where he needed products that performed without compromising the condition of the hair, and it remains stylist-founded and privately held. Its lines include care regimens such as Hydrate, Detox, Volume, and Thickening, along with color collections. Kevin Murphy invests heavily in education, with a network of KEY Educators across North America, regional classes, virtual education, and live events. Salons can access the brand through its independent distributor network and through SalonCentric.

About Glammatic

Glammatic is marketing software built specifically for salons. It covers four areas: AI Powered Websites that rank in Google and AI search and convert visitors into bookings, Social Media Management that keeps the feed active in the salon's own voice, an AI Front Desk Assistant that answers every call and text, day or night, and Reputation Management that keeps reviews flowing and answered. One system, one team, one login.

Why Glammatic Partners With Kevin Murphy

A brand with a strong identity gives a salon a clear signal, but the signal only reaches the clients already in the building. Someone searching for a salon cannot see what is on your shelf or how seriously you take the craft behind it.

That is where we come in. Glammatic makes sure your website names the brands you carry, your social content shows real results in your own voice, your reviews and replies reflect the experience, and your follow-up brings clients back for the refill. Kevin Murphy earns the standard. We make sure it is visible.

What Salon Owners Get

Discovery. Your website gives the brands you carry their own place, so someone searching for a salon that carries Kevin Murphy, or asking an AI assistant for one, finds yours.

Showcase. Social Media Management turns real transformations into content that matches the standard of the work. GlamStudio, our retail marketing asset generator for salons, helps you create brand-ready graphics for the products you carry.

Follow-up. A recommendation in the chair is the start of the sale. Personalized messages that reference what the client took home, timed around when a refill makes sense, bring them back instead of sending them to a marketplace.

Reputation. Premium salons often lean on word of mouth, which leaves fewer reviews than the salon down the street. Reputation Management keeps reviews flowing and answers each one in a personal, on-brand voice.

How Kevin Murphy and Glammatic Work Together

Here is what it can look like. A client books a color appointment after seeing a transformation on your feed. Your AI Front Desk Assistant answers her late-night question and books the visit.

In the chair, your stylist recommends the Kevin Murphy regimen that suits her hair, and she takes it home. A few weeks later, a personalized message arrives in your salon's voice with care tips and a nudge to rebook. Her review mentions the stylist and the products by name, and your reply thanks her.

That review becomes part of what the next searching client sees, and the loop starts again. Kevin Murphy supports the result. Glammatic keeps the client connected to your salon.

Who This Is For

It is probably not the right fit if you do not carry professional retail, or if you are looking to buy product rather than market the brands you already stock. Kevin Murphy supplies the product and the education. We are here to make sure clients see the salon behind it.

Frequently Asked Questions

What is Kevin Murphy hair care?

Kevin Murphy is a stylist-founded professional haircare brand sold through salons. It was created by Kevin Murphy, a session and runway stylist, and offers care regimens and color collections for professionals and their clients.

Where can I buy Kevin Murphy products?

Kevin Murphy is sold through professional channels, including its independent distributor network and SalonCentric. Salons that carry the line can offer it in the chair and at checkout.

Does Kevin Murphy offer education for stylists?

Yes. The brand runs a network of KEY Educators across North America and offers regional classes, virtual education, and live events. Salons should check with their distributor or the brand for current offerings.

Should I feature specific product brands on my salon website?

Yes. Naming the brands you carry builds trust with potential clients and helps search engines match your salon to searches for those brands. A salon that names Kevin Murphy on its website can appear for searches a generic product list cannot.

How do I get clients to reorder salon products?

Pair the in-chair recommendation with automated follow-up. A personalized message timed to when a refill makes sense, referencing what the client actually bought, closes the sale without pressure.

Does Glammatic sell or distribute Kevin Murphy?

No. Glammatic does not sell or distribute products. Salons buy Kevin Murphy through their usual professional channels, and Glammatic provides the website, social media, front desk, and reputation systems that help the salon market it.

Ready to See How This Works for Your Salon

If you carry Kevin Murphy and want to see how Glammatic helps clients find your salon and the brand behind it, the next step is a short conversation. Fifteen minutes, your specific setup, no pressure.

Learn more about Kevin Murphy.