Salon social media trends have taken some wild turns over the past few years. If you're anything like me, you were probably just as overwhelmed (or even annoyed) by the endless latte makeup tutorials and hairstylists setting hair on fire in the name of a "hot" trim.

Wondering what salon website features you need to have in order to succeed? Aside from SEO optimization and clear CTA's, there are some other handy tips we will cover below.

You’ve built up a solid Instagram following. Your posts get engagement, your DMs are active, and your audience seems to love what you do. But here’s the real question: Are they actually booking appointments?