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Behind the Chair
Your go-to resource for attracting clients and running a more profitable salon through smarter marketing.


Gain Followers With A Better Salon Booking Experience
If you’re a salon owner or manager, chances are you’ve felt the stress of no-shows, late appointments, or last-minute schedule changes. Although these things naturally happen quite often, it's up to you as a salon owner to question the tactics and approach you and your team have set up.

Glammatic
Jun 2, 20255 min read


How To: Salon Website Optimization In 5 Easy Steps
Salon website optimization doesn't have to feel like Mission Impossible. For so many salon owners, getting started is the hardest step.

Glammatic
May 26, 20254 min read


How To Do Salon Local Marketing The Right Way
Salon local marketing and local branding will help you craft an experience others rave about. A good hairstylist knows how to cut hair, but the right hairstylist listens to their clients and takes constructive criticism.

Glammatic
May 19, 20255 min read
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