Clients come to your salon looking for more than just cosmetic services; they’re seeking an emotional lift. For some, a haircut is not just a simple change.

Salon social media trends have taken some wild turns over the past few years. If you're anything like me, you were probably just as overwhelmed (or even annoyed) by the endless latte makeup tutorials and hairstylists setting hair on fire in the name of a "hot" trim.

Wondering what salon website features you need to have in order to succeed? Aside from SEO optimization and clear CTA's, there are some other handy tips we will cover below.