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Vann Studio

What happens when your biggest crisis doesn't break your business

The System Behind the Transformation

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GlamSocial

A website that matched 42 years of reputation—clean, professional, and easy to update. Lisa could add or remove team members in minutes, not weeks.

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GlamSite

No more relying on staff to post when they had time. Lisa got consistent, high-quality content that actually converted—without adding to anyone's plate.

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GlamSearch

New clients kept finding Vann Studio—even during the transition. The pipeline stayed full while departing stylists had to build visibility from scratch.

81%

Increase in New
Website Users

71%

Increase in Organic Search Traffic

140%

Increase in Traffic from Social Media

With Glammatic

7 Stylists Left. Zero Revenue Lost.

Seven team members left at once to open their own space—right after Lisa relocated to a new location. The timing couldn't have been worse. But revenue didn't drop and clients stayed.

Systems That Responded in Real Time

Within days, the website reflected the new team. Departed stylists were removed, new hires were added with bios and booking links, and social media kept posting. No gap, no confusion, no scramble.

25 Stylists on a Waitlist to Join

The salon's digital presence didn't just retain clients—it attracted talent. While competitors struggled to hire, Lisa had 25 stylists waiting for a chair and brought on five new team members.

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Hear it from Alan himself

"It was the best decision. They manage our website and social media. We love the look of our website, and most importantly, it is driving new clients. They are very easy to work with. I wish I could give them 10 stars!"

 

— Alan Conover

Owner, Hue Salon

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Meet Lisa Vann

Lisa Vann has spent 42 years building Vann Studio into a Seattle institution—a sustainable, community-driven salon known for artistry and heart. When she partnered with Glammatic, she wasn't in crisis mode. She just wanted marketing that actually worked. She had no idea how much she'd need it.

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"I don't think we would have recovered like we did without it."

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Website before Glammatic

Before Glammatic

Overpaying for Inconsistent Results

Lisa had tried the internal route—paying team members extra to handle marketing. But social posts were sporadic, the website stayed stagnant, and she was spending $1,200 a month with little to show for it.

Technology Moving Faster Than the Team

AI and social algorithms evolve constantly. Lisa's team wanted to focus on hair, not chase platform updates. Marketing felt like a second job they weren't equipped for.

No Safety Net for the Unexpected

With marketing handled loosely in-house, Lisa had no systems that could run without constant attention. If something went wrong, there was no infrastructure to fall back on.

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