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Meet Janae
Janae Watterson spent 18 years building Salon Kathleen from a single chair into a 16-provider operation—now on her third location with a full aesthetics side. She still works behind the chair two days a week while running the business and raising a family. But as the salon grew, so did the demands on her time. Social media, website updates, staying visible online—she was doing it all herself until she hit a breaking point.
"I was really doing it myself ...
I couldn't do it anymore because I'm not a professional."
Before Glammatic
Growing Too Fast to Keep Up
Salon Kathleen was expanding rapidly—third location, aesthetics services launching. But the faster the business grew, the more marketing fell through the cracks.
Doing It All Alone
Between cutting hair twice a week, managing 16 providers, and being a mom, Janae was handling all social media and marketing herself. It wasn't sustainable.
Amateur Results Despite Best Efforts
Janae understood the power of social media, but she wasn't a marketing professional. The website was outdated, branding was inconsistent, and quality wasn't matching her salon's level.
The System Behind the Transformation
GlamSite
A beautiful website that grows on autopilot. Automatic SEO updates keep Salon Kathleen ranking on Google—without Janae lifting a finger.
GlamSearch
Every Google review gets a thoughtful, on-brand reply—automatically. Janae stays connected to her clients without adding another task to her plate.
19%
Increase in New Website Visitors
70%
Increase in Keyword Rankings
448%
Increase in Social Engagement
After Glammatic
Growth Without the Grind
Marketing runs itself, so Salon Kathleen's expansion isn't limited by Janae's bandwidth. She's focused on growing the team and adding new services—not scrambling to post on social media.
Marketing on Autopilot
Janae went from doing everything herself to a simple workflow: content comes to her, she approves, it posts. "With Glammatic, I'm able to put more time into my business."
Bookings Up, Busywork Down
More followers, more Google check-ins, more booking clicks. A professional online presence that finally matches the quality of the salon—and drives real revenue.
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In Janae's Words
"What I love the most about working with Glammatic is just the organization. With all of the things that are going on with running a company and still cutting hair 2 days a week and being a mom—the organization is just heaven to me. I can see it, it's sent to me, I approve it, and it's done. 110% would recommend Glammatic to other salon owners. Especially if there was a salon owner like me where the salon is growing quickly and you're trying to figure out how to be an owner and a hairdresser and all of the things."
— Janae Watterson
Owner, Salon Kathleen
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