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BEHIND THE CHAIR
The Glammatic Blog is your resource for learning how to attract new clients, retain loyal ones, and run a more profitable salon through smarter marketing and automation.
Our articles break down proven strategies in areas like SEO, social media, and client engagement—showing you how to apply them step by step. Whether you’re refining your systems or exploring how AI can simplify your day-to-day operations, you’ll find clear, practical insights to help your business grow with confidence.
How To: Salon Website Optimization In 5 Easy Steps
Salon website optimization doesn't have to feel like Mission Impossible. For so many salon owners, getting started is the hardest step.
4 min read
How To Do Salon Local Marketing The Right Way
Salon local marketing and local branding will help you craft an experience others rave about. A good hairstylist knows how to cut hair, but the right hairstylist listens to their clients and takes constructive criticism.
5 min read
Salon Branding Secrets to Make Clients Fall in Love
Clients come to your salon looking for more than just cosmetic services; they’re seeking an emotional lift. For some, a haircut is not just a simple change.
5 min read
Don't Sleep On These Salon Social Media Trends In 2025
Salon social media trends have taken some wild turns over the past few years.
If you're anything like me, you were probably just as overwhelmed (or even annoyed) by the endless latte makeup tutorials and hairstylists setting hair on fire in the name of a "hot" trim.
5 min read
Salon Website Features: Top 4 Things You Need ASAP
Wondering what salon website features you need to have in order to succeed? Aside from SEO optimization and clear CTA's, there are some other handy tips we will cover below.
6 min read
How to Turn Instagram Followers into Salon Clients
You’ve built up a solid Instagram following. Your posts get engagement, your DMs are active, and your audience seems to love what you do. But here’s the real question: Are they actually booking appointments?
9 min read
How To Grow Your Business Through Salon Blogging
While Instagram and TikTok are some of the best leads for growing your business and showcasing gorgeous transformations, blogs shouldn't be forgotten as they are an oldie but a goodie.
4 min read
Improve Your Growth With Salon Website Analytics
Salon website analytics is a powerful tool for attracting new clients and keeping existing ones engaged, but only if you know how to utilize itthe right way. So, is your website actually doing the work for you?
4 min read
Need A Website For Your Salon? Is It Expensive?
Instagram leads can only do so much, and expanding your horizons is more than necessary. Nowadays, having a professional salon website allows you to stand out amongst the competition. It's not a time-consuming activity, and the fees of buying a website are way cheaper than you think.
4 min read
How to Gain My First 1,000 Instagram Followers for My Salon Business
Growing an Instagram following from scratch can seem challenging and stressful, and you will face some ups and downs throughout the process, which is why it’s time to turn things around. For salon businesses, Instagram is a powerful tool to attract new clients, showcase your work, and build brand loyalty.
5 min read
How AI Salon Tools Boost Rankings And Book More Clients
Salon owners need websites and socials that look professional and rank highly on search engines, attract new clients, and streamline bookings. That’s where AI as a Creative Partner comes in.
6 min read
5 Viral Instagram Reel Trends Your Salon Must Try Today
With over 2 billion active users, Instagram is a goldmine for salons to stand out and showcase their services and talent. If you're a salon owner or a seasoned hairstylist, it's time to jump on some of the reel trends, create compelling video content, and grow your client base.
3 min read
15 Quick and Easy Instagram Story Ideas For Salons
Knowing what to post on Instagram can be a nightmare. That's why we have taken the best Instagram story ideas for salons we work with and packaged them into an easy-to-use content strategy—quick and simple ideas to save you so much time and effort.
6 min read
The Ultimate Guide to Reviving Salon Retail Sales for Salon Owners
This guide will walk you through the best practices for selling salon products online, from creating an irresistible online experience to leveraging social media like a pro.
6 min read
Glammatic Launches in Square App Marketplace to Provide Beauty Professionals with Seamless Marketing and Operational Solutions
Glammatic, a leading provider of marketing solutions for beauty professionals, today announced its integration with Square, the globally trusted software, payments, and hardware solution for businesses of all sizes.
2 min read
35 Time-Saving Social Media Content Ideas for Salons
Creating social media content ideas for your salon falls to the bottom of your to-do list. Finding the time to plan, create, and post content—while keeping up with trends—just isn’t realistic for most busy salon owners.
5 min read
From Overwhelming Chaos to Easy Organization with Glammatic
Running a beauty business is no small feat. For Janae, the driving force behind Salon Kathleen is about blending passion with top-notch organization; all made possible thanks to a wonderful partnership with Glammatic.
2 min read
Cedar Hair Studio’s Digital Transformation is the Ultimate Vibe
Emily, the owner of Cedar Hair Studio in Denver, knows this hustle firsthand. Since opening in 2018 and expanding into a bustling 10-chair operation two years later, she’s managed to handle it all—except for their digital marketing.
3 min read
5 Expert Tips: Turn Your Salon Into a Client Magnet
The secret to a thriving salon isn’t just great haircuts, flawless makeup, or cutting-edge techniques. It’s about creating an experience your clients love. When you focus on building an environment that caters to your client’s needs, you can turn one-time visitors into loyal, repeat customers who rave about your business.
5 min read
Glammatic Is Transforming Salon Brands—Here’s One Owner’s Success Story
From managing a team, catering to clients, and growing your brand, the responsibilities are vast. One salon owner, Joy, shares her journey and how partnering with Glammatic helped transform her business into a thriving and cohesive brand.
3 min read
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