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BEHIND THE CHAIR
The Glammatic Blog is your resource for learning how to attract new clients, retain loyal ones, and run a more profitable salon through smarter marketing and automation.
Our articles break down proven strategies in areas like SEO, social media, and client engagement—showing you how to apply them step by step. Whether you’re refining your systems or exploring how AI can simplify your day-to-day operations, you’ll find clear, practical insights to help your business grow with confidence.
Salon Booking Link vs. Website: Your Power Combo for Growth
While a booking link is a fantastic tool, it doesn’t do everything a salon website can. Think of your salon booking link and website as besties—together, they are a powerhouse that can transform your salon’s digital presence.
3 min read
12 Salon Marketing Ideas to Elevate Your Business
Leveling up your marketing game will make your salon more visible, attract new customers, and grow your business. You don’t need to be a marketing expert to promote your salon successfully! These expert salon marketing ideas will help you nail salon promotion.
3 min read
The Value of Specialized Marketing for Beauty Businesses
Whether you’ve got a cozy salon or offer specialized beauty services, you know that making your mark in the beauty world takes more than just talent. It takes a deep understanding of your industry and how to reach the people who love what you do.
3 min read
How to Create an Engaging Content Calendar for Your Salon's Social Media
One of the best ways to keep your social media content organized and consistent is by creating a content calendar. This guide will help you understand how to create a content calendar for social media that keeps your audience engaged and boosts your online presence.
4 min read
Ahead of the Curve: Dynamic Salon Marketing in 2024
You are in the know when it comes to on-trend services, and you are ready to serve. But can you say the same when it comes to your salon marketing strategy?
4 min read
How to Make Branding More Accessible as an Inclusive Salon
Creating an inclusive and welcoming environment begins with the basics. Salon branding choices like colors, fonts, and language significantly impact potential clients' first impressions of a business.
3 min read
6 Ways to Supercharge Online Booking at Your Salon
As a salon owner, you want to make booking appointments as easy as possible for your clients. By optimizing your salon online booking system, you can increase the number of bookings, improve customer satisfaction, and grow your salon business.
2 min read
How to Grow Instagram Followers Organically
These days, everyone uses social media, especially Instagram. It's a great place to show off your salon and what you do best. Using Instagram correctly, you can attract new customers (and stylists) and keep your existing ones happy.
5 min read
How Salon Software Helps Create a Consistent Client Experience and Loyalty
In the competitive world of beauty and wellness, offering a standout service isn't just about the cut, color, or facial treatment your clients receive. It's about the entire journey—from booking an appointment to the moment they walk out the door, and even beyond.
3 min read
6 Ways Salons Can Fill The Dreaded Appointment Gaps
And while some might celebrate a little more free time in their schedules, this also leads to empty chairs and lost revenue. We will share why more appointment gaps happen. Plus, we'll give you lots of digital marketing ideas to keep your appointment book full.
3 min read
8 Effective Social Media Strategies for Salons
Let’s dive into a lineup of ideas to spice up your salon’s social presence. We’re sharing tried-and-true social media strategies for salons that can help you achieve visibility, engagement, and – yes! – those all-important bookings.
3 min read
Strategic Social Media Management for Salons: Beyond DIY Posting
Let’s be real: Achieving salon influencer status doesn’t happen overnight. It’s the result of a smart social media management strategy backed up with consistent effort.
3 min read
Glammatic Beauty Marketing and Meevo by Millennium Partner to Elevate Salon Success
Glammatic Beauty Marketing, a leading branding, website design, and social media management provider for the beauty industry, announced a strategic partnership with Millennium Systems International, developer of Meevo salon and spa management software.
2 min read
5 Salon Marketing Trends Every Owner Should Embrace in 2024
With marketing trends shifting faster than ever and the online beauty space overflowing with hairsprays and hot tools, it's time to ditch the dusty marketing playbook.
4 min read
Salon Promotional Ideas: Turn Slow Days into Big Wins
We see bustling peak seasons, and then there are those slower months like January and July. But hey, who says low seasons can't be fun and profitable? Let's jazz up those quiet times with some savvy salon promotional ideas!
5 min read
How Crafty Salon Testimonials Can Attract More Customers
Testimonials are your new best friend because social proof is everything in today's society. In this blog, we will cover why salon testimonials are critical to use everywhere, the types of testimonials you can use, and tips for making them an effective booking tool for your salon.
4 min read
10 Common Salon Website Mistakes You Can Easily Fix
Your website is often the first impression potential new clients have of your salon. That's why it's so important to avoid common salon website mistakes that could turn customers away and make you lose revenue. After all, your website works for you 24/7, so increasing salon website traffic and conversions is critical.
6 min read
The Salon Owner's Guide to Nailing Social Media
As a salon owner, you know how crucial salon social media marketing is for reaching potential clients. But who has time for learning algorithms, developing content ideas, and responding to comments between styling sessions? Certainly not you!
4 min read
Salon Branding 101: How to Show Off Your Salon's Unique Style and Personality
As a salon owner, you know your brand’s unique DNA is about so much more than just a logo. It encapsulates the heart and soul of your hair or beauty business and lets your personality shine. Killer salon branding makes clients feel good, builds brand trust, and creates a memorable experience.
7 min read
How to Attract Your Perfect Salon Clients With Social Media
But what if I told you there are ways to turn your Instagram and Facebook into client magnets? Let's dive into easy hacks to make social media work for your salon, bring in those dream customers, and fill up your calendar!
7 min read
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